农产品电子商务研究新进展:行为、模式与体系

发布时间：2018-03-13 22:40

本文选题：农产品　切入点：电子商务　出处：《中国流通经济》2017年10期 　论文类型：期刊论文

【摘要】：近年来,农产品电子商务已成为解决我国农村贫困地区农产品供求结构失衡、农民收入持续增长乏力的重要路径之一。然而,在发展过程中出现的同质化程度高、运输成本高、标准化程度低、信任程度低、安全性低、营商环境较差等主要问题,已成为我国农产品电子商务持续、健康发展的主要障碍,制约了农产品电子商务在平衡农产品供求、促进农民持续增收中的重要作用。近年来国内外农产品电子商务的研究文献按研究内容的不同可划分为行为、模式、体系三大研究领域。行为研究包括消费者网购农产品意愿与涉农企业电子商务应用行为两方面内容。模式研究包括运行模式的架构、类型、成功经验三方面内容。体系研究则包括运行机制与运行体系两方面内容。其中,涉农企业应用电子商务的决策行为、影响因素与成功经验是研究热点。随着农产品电子商务研究视角的微观化以及研究内容的深入与研究领域的扩展,"企业、消费者、政府"三维主体决策行为、运行模式建构与选择、农户社会福利影响机理机制、农产品电子商务供应链中的协作机制等问题将成为未来研究的重点。
[Abstract]:In recent years, E-commerce of agricultural products has become one of the important ways to solve the imbalance between supply and demand of agricultural products in rural poor areas, and the farmers' income continues to grow slowly. However, in the process of development, the degree of homogeneity is high and the transportation cost is high. The main problems, such as low standardization, low trust, low security and poor business environment, have become the main obstacles to the sustained and healthy development of agricultural e-commerce in our country, and have restricted the balance of agricultural product supply and demand in e-commerce for agricultural products. In recent years, the domestic and foreign agricultural products electronic commerce research literature may divide into the behavior according to the research content different, the pattern, the domestic and foreign agricultural product electronic commerce research literature may divide into the behavior, the pattern according to the research content. Behavioral research includes two aspects: consumers' willingness to purchase agricultural products online and e-commerce application behavior of agribusiness enterprises. There are three aspects of successful experience. The system research includes two aspects: the operational mechanism and the operational system. Among them, the decision-making behavior of the application of e-commerce in agribusiness, The influencing factors and successful experiences are the focus of the research. With the microcosm of the research perspective and the deepening of the research content and the expansion of the research field, the "enterprise, consumer, government" three-dimensional decision-making behavior, The construction and selection of operation mode, the mechanism of social welfare of farmers and the cooperative mechanism in supply chain of agricultural products will become the focus of future research.
【作者单位】：重庆工商大学经济学院;
【基金】：2016年度重庆市社会科学规划青年项目“供给侧改革视角下重庆农产品电子商务发展:问题、机制与路径研究”(2016QNJJ12) 2017年重庆市教育委员会人文社会科学研究项目一般项目“三峡库区农产品电子商务发展研究”(17SKG101);2017年重庆市教育委员会科学技术研究项目重点项目“重庆农民合作组织与精准扶贫协同发展机制与实现路径研究”(KJ1706161)
【分类号】：F326.6;F724.6

【相似文献】