预测信息共享对双渠道和零售商自有产品定价的影响

发布时间：2018-03-15 00:28

本文选题：信息共享　切入点：定价　出处：《天津工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着电子商务和第三方物流的高速发展,当今世界已经进入了以计算机和信息为特征的信息时代。信息在现代企业中发挥越来越重要的作用,密切跟踪和预测需求的变化对供应链成员而言显得日益重要。高新技术迅猛发展,网络营销催生了新的供应链模式,需求不确定下制造商和零售商同时开辟直销渠道的结构在供应链问题研究中越来越受到重视。市场需求的不确定,预测信息的准确度会为供应链成员的利润带来变化,因此考虑预测信息共享问题的研究有着重要的意义。随着大型零售商的出现,零售商自有品牌的开发也成为零售商发展的一项重要战略。本文研究基于需求信息共享下的双渠道和零售商自有产品供应链定价问题,运用博弈论建立决策模型。通过对模型的求解与分析,得到一些重要的结论。第二章对文中应用到的供应链理论和信息共享理论进行了介绍。第三章研究了需求不确定情形下制造商和零售商都开辟直销渠道的供应链信息共享问题。针对市场需求的预测讨论了信息共享和信息不共享两种情形,分析了两种情形下定价和利润的变化,并借助数值算例分析了预测精度对利润的影响。第四章研究了需求信息不确定的情形下,零售商销售自有产品的供应链信息共享问题。针对市场需求的预测建立了制造商和零售商间的Stackelberg博弈模型和Nash博弈模型,在每种模型下考虑信息共享和信息不共享两种情形,分析了两种情形下定价和利润的变化,并借助数值算例分析了预测精度对利润的影响。第五章对信息共享下供应链中决策和博弈研究结果进行了总结,并对有关方面的研究进行了展望。
[Abstract]:With the rapid development of electronic commerce and third party logistics, the world has entered an information age characterized by computers and information. Information plays a more and more important role in modern enterprises. It is increasingly important for supply chain members to closely track and forecast the change of demand. With the rapid development of high and new technology, network marketing has given birth to a new supply chain model. Under the uncertainty of demand, the structure of manufacturer and retailer to open direct selling channels at the same time has been paid more and more attention to in the research of supply chain. The uncertainty of market demand and the accuracy of forecasting information will bring changes to the profit of supply chain members. Therefore, it is of great significance to consider the problem of predictive information sharing. With the emergence of large retailers, The development of retailer's own brand has also become an important strategy for retailer's development. This paper studies the pricing problem of dual channel and retailer's own product supply chain based on demand information sharing. The decision model is established by using game theory. Through solving and analyzing the model, In chapter 2, the supply chain theory and information sharing theory applied in this paper are introduced. Chapter 3 studies the supply chain in which both manufacturer and retailer open direct selling channels under uncertain demand. Information sharing problem. According to the forecast of market demand, this paper discusses the two situations of information sharing and information non-sharing. The change of pricing and profit is analyzed in two cases, and the influence of prediction precision on profit is analyzed by numerical examples. Chapter 4th studies the situation of uncertain demand information. According to the forecast of market demand, the Stackelberg game model and Nash game model between manufacturer and retailer are established, in which information sharing and information non-sharing are considered in each model. This paper analyzes the changes of pricing and profit in two cases, and analyzes the influence of prediction precision on profit by numerical examples. Chapter 5th summarizes the results of decision making and game analysis in the supply chain under information sharing. The prospect of the related research is also given.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F724.2

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