跨境电商综合服务平台绩效评价

发布时间：2018-03-20 18:51

本文选题：跨境电商　切入点：综合服务平台　出处：《实验室研究与探索》2017年09期 　论文类型：期刊论文

【摘要】：在互联网时代对外贸易转型升级中应运而生的跨境电商综合服务平台集贸易、通关、物流、结汇、退税、金融服务等功能于一体,已经成为跨境贸易服务体系的核心。平台如何在提供创新服务中发挥积极作用、如何提高平台的竞争力,是平台企业不可回避的现实问题。借鉴层次分析法(Analytic Hierarchy Process,AHP)的基本原理与建模方法来构造平台绩效评价的层次结构模型;引用Thomas L.Saaty提出的1-9指标模型,构造出两两判断矩阵;运用AHP软件的计算和判断,得出平台绩效评价体系中各个评价指标的权重;运用模糊综合评价法,对世贸通外贸服务平台开展绩效测评;根据评价结果得出世贸通外贸服务平台的绩效水平;最后提出提升跨境电商综合服务平台竞争力的建议与策略,为跨境电商综合服务平台提供可持续发展的管理对策和建议。
[Abstract]:The cross-border e-commerce integrated service platform, which emerged in the transformation and upgrading of foreign trade in the Internet era, integrates the functions of trade, customs clearance, logistics, foreign exchange settlement, tax refund, financial services, etc. Has become the core of the cross-border trade services system. How does the platform play an active role in providing innovative services and how to improve the competitiveness of the platform, It is an unavoidable practical problem for platform enterprises to construct the hierarchical structure model of platform performance evaluation by referring to the basic principle and modeling method of Analytic Hierarchy process AHP, and using 1-9 index model put forward by Thomas L. Saaty to construct a pairwise judgment matrix. By using the calculation and judgment of AHP software, the weight of each evaluation index in the platform performance evaluation system is obtained, and the performance evaluation of the foreign trade service platform of WTO is carried out by using fuzzy comprehensive evaluation method. According to the evaluation results, the performance level of WTO foreign trade service platform is obtained. Finally, suggestions and strategies to enhance the competitiveness of cross-border e-commerce integrated service platform are put forward to provide management countermeasures and suggestions for the sustainable development of cross-border e-commerce integrated service platform.
【作者单位】：宁波大红鹰学院工商管理学院;
【基金】：2016年度宁波市哲学社会科学规划立项课题(G16-ZX28) 宁波大红鹰学院2015年科研基金项目课题《跨境电子商务平台绩效评价研究(201518)
【分类号】：F724.6

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