基于势态分析法的跨境电商发展路径研究

发布时间：2018-04-04 03:37

本文选题：跨境电商　切入点：态势分析法　出处：《中外企业家》2016年28期

【摘要】：以新一代信息技术为核心驱动力的第四次工业革命已悄然开始,互联网在其中则扮演了重要角色。从Web1.0到Web2.0时代,互联网发展呈急速上升态势,而跨境电商作为互联网电子商务领域的领头羊则走在了时代前列。大数据、云计算等先进技术的辅助,优化了跨境电商的网络交易操作平台;政府政策的大力支持尤其是对跨境电商实施零售进口新税制,更是为跨境交易进一步扫除了障碍。然而,高昂的国际物流成本以及售后纠纷等问题需要得到足够的重视。运用态势分析法(SWOT),从优势、劣势、机会和威胁四个方面来分析跨境电商的发展路径,从而对跨境电商有一个较为全面和清晰的认识,同时为跨境电商更高效的发展提供相应的解决方案。
[Abstract]:The fourth Industrial Revolution, driven by a new generation of information technology, has quietly begun, in which the Internet plays an important role.From the era of Web1.0 to Web2.0, the development of the Internet is rising rapidly, and cross-border e-commerce as the leader in the field of Internet e-commerce is in the forefront of the times.Big data, with the help of cloud computing and other advanced technologies, has optimized the online trading platform for cross-border e-commerce. The strong support of government policies, especially the implementation of a new retail import tax system for cross-border e-commerce, has further cleared the way for cross-border transactions.However, high international logistics costs and after-sale disputes need to be given sufficient attention.By using situation analysis method, this paper analyzes the development path of cross-border e-commerce from four aspects: strengths, weaknesses, opportunities and threats, so as to have a more comprehensive and clear understanding of cross-border e-commerce.At the same time for cross-border e-commerce more efficient development to provide the corresponding solution.
【作者单位】：武汉商学院;
【分类号】：F724.6

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