中国跨境电商企业在东南亚市场的机遇及挑战

发布时间：2018-04-09 11:02

本文选题：跨境电商　切入点：东南亚市场　出处：《劳动保障世界》2016年21期

【摘要】：本文以东南亚国家为研究主体,从市场潜力、人口、智能手机市场和互联网普及率等方面分析在东南亚国家开拓跨境电商市场的优势,同时也从地理环境、东南亚人口的消费习惯、物流时效和自身品牌建设四个方面分析了开拓东南亚跨境市场的劣势,并在企业发展模式、政策法规、自身品牌建设、物流选择、结算方式,人才培养等方面提出了一些中国跨境电商发展东南亚市场的意见建议。
[Abstract]:This paper analyzes the advantages of developing cross-border e-commerce market in Southeast Asian countries in terms of market potential, population, smartphone market and Internet penetration rate, taking Southeast Asian countries as the main research subjects. At the same time, it also analyzes the geographical environment.The consumption habits of Southeast Asian population, the time of logistics and the construction of their own brands are analyzed in terms of the disadvantages of developing cross-border markets in Southeast Asia, and in terms of enterprise development patterns, policies and regulations, brand building, logistics choices, settlement methods, etc.Some suggestions on developing Southeast Asian market by Chinese cross-border ecommerce are put forward.
【作者单位】：福建泉州师范学院陈守仁工商信息学院;
【基金】：2015年福建省中青年教师教育科研项目(统战工作专项)(JAS151649)
【分类号】：F724.6;F752

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