N省跨境电子商务产业发展战略研究

发布时间：2018-04-09 12:40

本文选题：跨境电子商务　切入点：发展战略　出处：《吉林大学》2017年硕士论文

【摘要】：近年来,我国电子商务产业迎来高速发展期,跨境电子商务产业成为对外贸易新的方式,已经在社会经济中占有越来越重要的位置。李克强总理在全国人大所做的政府报告中指出:“完善促进外贸发展措施,新设12个跨境电子商务综合试验区,进出口逐步回稳。”这一消息对于中国跨境电商这匹快马而言,无疑是扬鞭再奋蹄的重大利好。2017年,跨境电商必将继续领跑中国新兴经济,成为中国经济发展的新引擎。跨境电子商务较传统贸易方式来说,借助互联网技术,减少了很多不必要的中间环节,使得交易双方之间的信息更加对称,交易的速度和效率大幅提升,其交易成本降低,利润提升。虽然跨境电子商务起步较晚,但发展势头迅猛,无论是从规模上还是质量上,都客观的不容忽视的占据在提供给决策者的报表中。随着国家在这一领域不断地释放政策红利,如何规划、设计、支持、管理、保障和提升一个地区的跨境电子商务水平,是地方行政长官不得不研究,不得不重视的问题。而如何根据当地实际,结合国际、国内跨境电子商务形势,特别是当前“一带一路”国家战略的大背景下,制定出切实可行的、系统和有较强操作性的政策,是一件迫在眉睫的工作。本文通过对跨境电子商务概念定义,跨境电子商务经营主体、业务流程、发展模式的研究,结合国内外跨境电子商务发展现状,针对N省跨境电子商务发展现状分析和N省发展跨境电子商务环境分析,从而得出N省发展跨境电子商务产业的发展战略和对策建议,并给出保障措施。本文对于N省发展跨境电子商务产业有较强的指导意义,对于其他省份发展跨境电子商务产业也有一定的借鉴作用。本文分为六个部分:第1章是绪论,主要介绍论文选题背景、研究意义、研究内容和研究方法等。第2章是相关理论概述,对跨境电子商务产业、跨境电子商务发展模式、跨境电子商务产业发展环境条件、发展跨境电子商务产业对区域经济发展的意义进行辨析。第3章是N省跨境电子商务产业发展现状分析。第4章是N省跨境电子商务产业发展环境分析。主要有经济环境、政治环境、市场环境、政策环境等内容。第5章是N省跨境电子商务产业发展战略研究。论述指导思想、基本原则、发展目标、主要对策和保障措施。第6章是研究得出的结论。
[Abstract]:In recent years, China's e-commerce industry is facing a period of rapid development, cross-border e-commerce industry has become a new way of foreign trade, and has occupied an increasingly important position in the social economy.Premier Li Keqiang said in a government report to the National people's Congress: "perfect measures to promote the development of foreign trade, the establishment of 12 new cross-border e-commerce comprehensive pilot areas, import and export gradually stabilized."The news is a big boon for China's cross-border ecommerce horse, which will continue to lead China's emerging economy as a new engine in 2017.Compared with traditional trade methods, cross-border electronic commerce reduces many unnecessary intermediate links by means of Internet technology, which makes the information between the two sides of the transaction more symmetrical, the speed and efficiency of transactions greatly improved, and their transaction costs reduced.Profit increases.Although cross-border electronic commerce started relatively late, the development momentum is swift and violent, both in terms of scale and quality, which can not be ignored objectively in the report provided to the decision-makers.As the state releases policy dividends in this field, how to plan, design, support, manage, protect and improve the level of cross-border e-commerce in a region is a problem that the local administrators have to study and pay attention to.And how to formulate feasible, systematic and operational policies based on local realities, combined with the international and domestic cross-border e-commerce situation, especially against the background of the current "Belt and Road" national strategy,It is an urgent task.In this paper, the concept of cross-border e-commerce, cross-border e-commerce business processes, business processes, development model of research, combined with the development of cross-border e-commerce at home and abroad,Based on the analysis of the present situation of the development of cross-border e-commerce in N province and the analysis of the environment of developing cross-border electronic commerce in N province, the development strategy and countermeasures of the development of cross-border e-commerce industry in N province are obtained, and the safeguard measures are given.This paper has a strong guiding significance for the development of cross-border e-commerce industry in N province, and also has a certain reference role for other provinces to develop cross-border e-commerce industry.This paper is divided into six parts: the first chapter is an introduction, mainly introduces the background, significance, research content and research methods.The second chapter is a summary of relevant theories. It discriminates the significance of cross-border e-commerce industry, cross-border e-commerce development model, cross-border e-commerce industry development environmental conditions and the development of cross-border e-commerce industry to the regional economic development.The third chapter is the N province cross-border e-commerce industry development situation analysis.Chapter 4 is the analysis of the development environment of N-province cross-border e-commerce industry.There are economic environment, political environment, market environment, policy environment and so on.Chapter 5 is the strategic research of N-province cross-border e-commerce industry development.Discusses the guiding ideology, basic principles, development objectives, main countermeasures and safeguards.Chapter 6 is the conclusion of the study.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F272

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