传统专业市场电子商务改造机理研究

发布时间：2018-04-10 10:06

本文选题：传统专业市场　切入点：电子商务　出处：《商业经济研究》2017年04期

【摘要】：我国专业市场以服务社会经济发展而出现,并随着我国经济快速发展而逐渐壮大。本文通过对传统专业市场电子商务改造机理进行分析发现:传统专业市场电子商务改造是受到内外机理的共同作用而成。从内在机理来看,传统专业市场在其发展过程中,存在一些难以采用传统方式有效解决的问题,必须转变当前发展模式。而外在转型机理,则是互联网电商发展具有较大的信息传播优势,这对传统专业市场发展产生了巨大的吸引力,从而成为其改造的外部机理。传统专业市场的电商化改造,本质上是指在电商推动下发生的一种交易模式的变迁,即从线下实体交易向线上交易的模式发展。为了更好的推进转型发展,需要转变传统专业市场发展观念,并协调处理不同模式的冲突,提升信息化建设水平,强化政策支持。
[Abstract]:Our country specialized market appears to serve the social economy development, and along with our country economy rapid development but expands gradually.Based on the analysis of the mechanism of electronic commerce transformation in traditional professional market, it is found that the transformation of electronic commerce in traditional professional market is due to the joint action of internal and external mechanism.From the perspective of internal mechanism, there are some problems in the development of traditional professional market, which are difficult to solve effectively by traditional way, so we must change the current development mode.The external mechanism of transformation is that the development of Internet e-commerce has a great advantage of information dissemination, which has a great attraction to the development of traditional professional market, and thus becomes the external mechanism of its transformation.The transformation of traditional professional market is essentially the change of a kind of transaction mode driven by e-commerce, that is, the development from offline entity transaction to online transaction.In order to better promote the transformation and development, it is necessary to change the traditional concept of professional market development, coordinate the handling of conflicts between different models, enhance the level of information construction, and strengthen policy support.
【作者单位】：郑州工程技术学院;
【分类号】：F724.6

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