跨境电商对中小企业出口竞争力的影响研究

发布时间：2018-04-10 10:04

本文选题：跨境电商　切入点：中小企业　出处：《天津财经大学》2016年硕士论文

【摘要】：近几年来,我国的外贸型中小企业出口面临着内外双重压力,国内的劳动成本不断的上升,造成企业的生产成本负担不断加大;而国际上由于经济危机的后遗症致使国际市场上的需求不断下降,依靠传统低价代工策略以发展出口的方式已经遭遇瓶颈。中小企业为了更好地在内忧外患的环境下进行转型,可以提高产品的质量和附加值,改变"代加工"及低附加值的经营方式,提高自主品牌效应,利用跨境电商平台来弥补中小企业出口贸易在转型中面临的资金不足、品牌缺乏、营销渠道的难以建立、文化的差异等困难。跨境电商不仅能帮助中小企业缓解目前面临的困境,还有助于增强其出口竞争力,通过提供更加便利的贸易平台、物流模式和支付方式等,增强中小企业在国际市场上发展的能力。文中依托于国家统计局给定的中小企业的范围界定,结合当下的跨境电商数据,分析了我国跨境电商的现状及跨境电商为传统国际贸易所带来的机遇和影响。基于海关统计数据及中小企业年鉴中公布的数据,通过统计描述和对TC指数及国际市场占有率的计算,研究了中小企业在相关产品上的竞争性;并基于中国经济与社会发展统计数据库、世界银行数据库、艾瑞网数据及中国电子商务中心网站的数据,通过构建计量模型,研究得出跨境电商对我国中小企业出口竞争力的提升存在有利影响,据此结论提出相关政策建议,借此推动中小企业出口贸易的发展。研究结果显示,从中小企业不同产业角度来看,中小企业在出口办公用品、纺织品、服装业、制造业方面具有相对竞争优势;在农产品、化工产业、自动化产品方面具有相对竞争劣势。为了更好的提升我国中小企业出口竞争力,文中从政策、人才、物流和支付角度分析了跨境电商对中小企业出口竞争力的影响因素。在计量模型所得结论上,即跨境电商的发展对中小企业出口竞争力具有促进作用,得出中小企业需要大力发展跨境电商以提升出口竞争力的结论。并结合中小企业的实际情况,建议中小企业应该从适应国际市场、实施品牌战略、建立专业的人才队伍以及不断完善物流和支付方式等方面入手,通过跨境电商的发展促进自身出口竞争力的提升。
[Abstract]:In recent years, the export of small and medium-sized enterprises of foreign trade in our country is facing the double pressure of internal and external, and the domestic labor cost is rising constantly, resulting in the increasing burden of production cost of enterprises.Due to the sequelae of the economic crisis, the international market demand has been declining, relying on the traditional low-cost contract manufacturing strategy to develop exports has encountered a bottleneck.In order to better carry out the transformation in the environment of internal and external troubles, small and medium-sized enterprises can improve the quality and added value of products, change the "generation processing" and the management mode of low added value, and enhance the independent brand effect.The use of cross-border e-commerce platform to make up for the SMEs export trade in the transformation of the lack of funds, lack of brands, marketing channels are difficult to establish, cultural differences and other difficulties.Cross-border e-commerce can not only help small and medium-sized enterprises alleviate the difficulties they currently face, but also help enhance their export competitiveness by providing more convenient trading platforms, logistics models and payment methods, etc.To enhance the ability of small and medium-sized enterprises to develop in the international market.Based on the definition of the scope of small and medium-sized enterprises given by the National Bureau of Statistics and the current cross-border e-commerce data, this paper analyzes the current situation of cross-border e-commerce in China and the opportunities and impacts brought by cross-border e-commerce to the traditional international trade.Based on the statistical data of customs and the data published in the yearbook of small and medium-sized enterprises, this paper studies the competitiveness of small and medium-sized enterprises in related products through statistical description and calculation of TC index and international market share.It is concluded that cross-border e-commerce has a beneficial effect on the promotion of export competitiveness of small and medium-sized enterprises in China, and some relevant policy suggestions are put forward to promote the development of export trade of SMEs.The results show that from the perspective of different industries of SMEs, SMEs have a comparative competitive advantage in exporting office supplies, textiles, clothing and manufacturing industries; in agricultural products and chemical industries,Automation products have a relative competitive disadvantage.In order to improve the export competitiveness of small and medium-sized enterprises in China, this paper analyzes the influence factors of cross-border e-commerce on the export competitiveness of small and medium-sized enterprises from the perspectives of policy, talent, logistics and payment.Combined with the actual situation of small and medium-sized enterprises, it is suggested that small and medium-sized enterprises should start from the aspects of adapting to the international market, implementing brand strategy, establishing professional talents and constantly improving logistics and payment methods.To promote their export competitiveness through the development of cross-border e-commerce.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F276.3;F752.62

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