基于跨境电商的商务英语专业课程体系构建

发布时间：2018-04-11 04:12

  本文选题：跨境电商 + 商务英语专业课程　； 参考：《产业与科技论坛》2016年21期

【摘要】：随着经济全球化和贸易一体化的不断推进,越来越多的中小微型企业加入电子商务的行列,跨境电商的逐渐扩大也成为不可阻挡的历史发展趋势,这就使得我国市场对商务英语等外贸人才需求量迅速增加。为适应市场环境,高职院校在培养综合型人才的道路上也在不断地探索、创新。本文将通过分析高职院校商务英语的发展现状、存在的问题,以及跨境电商的商务英语专业课程体系构建的具体研究这两方面进行分析和论述,希望对于商务英语教学有所帮助。
[Abstract]:With the development of economic globalization and trade integration, more and more small and medium-sized enterprises join the ranks of e-commerce, and the gradual expansion of cross-border e-commerce has become an irresistible historical trend.This makes our country market to the foreign trade talented person demand such as business English to increase rapidly.In order to adapt to the market environment, higher vocational colleges are constantly exploring and innovating on the road of training comprehensive talents.This paper will analyze and discuss the current situation of business English development in higher vocational colleges, the existing problems, and the concrete research on the construction of the course system of business English major in cross-border e-commerce.I hope it will be helpful to business English teaching.
【作者单位】： 湖南外贸职业学院;
【分类号】：H319.3;F7-4
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本文编号：1734371