O2O模式下连锁超市生鲜农产品物流配送路径优化研究

发布时间：2018-04-13 22:31

本文选题：生鲜农产品 + 物流配送　；参考：《天津理工大学》2016年硕士论文

【摘要】：随着互联网技术的快速发展,电子商务以购物便捷以及选择面广等特点逐渐为消费者所接受,并为其带来一种全新的购物体验。网上购物越来越普遍,从而寻求一种高效益、低成本、高效率的物流配送路径已成为当前许多商家关注的焦点和亟待解决的问题。20世纪90年代末,超市在我国作为一种新的零售方式迅速发展并逐渐成熟。近些年,我国超市逐渐开展生鲜农产品的相关业务,并在消费者的日常生活中占有愈来愈重要的地位。面对电子商务以及消费者购物习惯转变的冲击,连锁超市可利用自身优势,通过O2O模式开展生鲜农产品线上业务,将线上和线下进行融合经营以提高竞争力和提升市场地位。本文首先对O2O模式、生鲜农产品物流配送以及车辆路径问题方面进行了综述,总结归纳了目前国内外生鲜农产品电子商务模式和国内外典型连锁超市O2O的案例;重点探讨了O2O模式下连锁超市生鲜农产品的流通,以连锁超市为流通主体构建了农产品O2O运作模式,对连锁超市开展生鲜农产品O2O业务提出实施策略;探讨了影响配送路径优化的时间窗问题和消费者满意度问题,在此基础上得出鲜农产品配送的优化目标,建立了基于VRPTW模型的配送路径优化模型;最后通过仿真数字算例对模型运用遗传算法结合Matlab7.0软件进行验证分析。结果表明,消费者的平均满意度在90%以上,配送车辆行驶方案比较合理,既能够满足消费者对配送时间的要求,又保证生鲜农产品的鲜活性。本文所提出的连锁超市针对生鲜农产品的运营新模式,为今后超市发展电商运营提供了新思路,构建的路径优化模型,为其物流配送提供了借鉴方法。
[Abstract]:With the rapid development of Internet technology, e-commerce is gradually accepted by consumers because of its convenient shopping and wide selection, and it brings a new shopping experience.Online shopping is becoming more and more common, so it has become the focus of many merchants' attention and the problem to be solved urgently in the late 1990s to seek a kind of high benefit, low cost and high efficiency logistics distribution path.Supermarket as a new way of retailing develops rapidly and matures gradually in our country.In recent years, supermarkets in our country gradually develop the related business of fresh agricultural products, and occupy a more and more important position in the daily life of consumers.In the face of the impact of electronic commerce and the change of consumers' shopping habits, chain supermarkets can use their own advantages to carry out online business of fresh agricultural products through O _ 2O mode, and integrate online and offline operations to improve competitiveness and enhance market position.In this paper, the O2O model, fresh agricultural products logistics distribution and vehicle routing issues are reviewed, and the current e-commerce model of fresh agricultural products at home and abroad and typical supermarket chain O 2O cases at home and abroad are summarized.This paper mainly discusses the circulation of fresh agricultural products in chain supermarkets under O _ 2O mode, constructs the operation mode of agricultural products O _ 2O with chain supermarkets as the main circulation body, and puts forward some implementing strategies for the chain supermarkets to carry out O2O business of fresh agricultural products.This paper discusses the time window problem and consumer satisfaction problem which affect the distribution path optimization. On this basis, the optimization goal of fresh agricultural product distribution is obtained, and the distribution path optimization model based on VRPTW model is established.Finally, the model is verified and analyzed by using genetic algorithm and Matlab7.0 software.The results showed that the average satisfaction of consumers was more than 90%, and the plan of vehicle driving was reasonable, which could not only meet the requirements of consumers for delivery time, but also ensure the fresh activity of fresh agricultural products.This paper puts forward a new mode of operation for fresh agricultural products, which provides a new idea for the future development of e-commerce operation of supermarkets, builds a path optimization model, and provides a reference method for its logistics distribution.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.6

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