公平关切下电子商务效率对不同权力结构双渠道博弈影响

发布时间：2018-04-14 23:26

本文选题：公平关切 + 效率　；参考：《软科学》2017年11期

【摘要】：考虑传统零售企业公平关切行为,构建双渠道博弈模型,分析公平关切下电子商务企业效率对不同权利结构双渠道博弈影响。结果表明,随着电子商务企业相对传统零售企业的销售效率下降,3种不同权力结构下双渠道产品销售价格均有所增加,且传统零售企业公平关切程度越高,其价格增加就越快,除此之外,从效用变化来看,传统零售企业在电子商务企业占主导权情形下效用增加得更快,而电子商务企业则在此情形下效用减少得更快,最后,从不同公平关切情形下效用变化速度来看,传统零售企业在其自身公平关切程度较高时效用增加得更快,而电子商务企业则在传统零售企业公平关切程度较低时效用减少得更快。
[Abstract]:Considering the fair concern behavior of the traditional retail enterprises, this paper constructs a two-channel game model, and analyzes the influence of the efficiency of e-commerce enterprises on the two-channel game with different rights structure under the fair concern.The results show that with the decline of sales efficiency of e-commerce enterprises compared with traditional retail enterprises, the sales prices of dual-channel products have increased under three different power structures, and the higher the level of equity concerns of traditional retail enterprises, the faster their prices will increase.In addition, from the point of view of utility change, the utility of traditional retail enterprises increases more quickly when e-commerce enterprises take the lead, and the utility of e-commerce enterprises decreases more quickly in this case. Finally,In terms of the rate of utility change under different equity concerns, the utility of traditional retail enterprises increases more rapidly when their own equity concerns are higher.E-commerce enterprises reduce their utility more quickly when the level of equity concerns of traditional retail enterprises is low.
【作者单位】：江西科技师范大学商学院;江西财经大学信息管理学院;
【基金】：国家自然科学基金项目(71261006) 江西省高校人文社会科学研究项目(GL1537) 江西省教育厅科学技术研究项目(GJJ150808) 江西科技师范大学博士科研启动基金项目
【分类号】：F274

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