网络经济对农村居民消费水平和消费结构的影响研究

发布时间：2018-04-15 03:28

本文选题：网络经济 + 消费水平　；参考：《河北经贸大学》2017年硕士论文

【摘要】：中国经济进入到新常态时期,消费已经成为拉动我国经济增长的主要动力。扩大消费需求,提高消费水平和质量已然成为我国进行调控的重要方向和目标。农村消费作为我国消费的重要组成部分,一直以来受到消费条件的限制,在消费水平和消费结构方面与城市相比有较大的差距。近年来,随着计算机技术的发展和网络的普遍应用,诞生了一种区别于传统经济的经济形态——网络经济,各种市场主体在网络平台直接联系进行交易,导致交易的方式发生了明显的转变。网络经济的发展,对农村地区的消费环境产生了显著的影响,使得消费环境更加便利和人性化。此外,农村电子商务的快速发展,增加了农村居民的收入,提高了其消费倾向。基于此背景,研究网络经济对农村居民消费水平和消费结构的影响具有重要的理论意义和实践意义。本文利用理论分析和实证分析相结合的方法展开研究。理论分析方面,分析了网络经济对农村居民消费的各种影响机理,如对消费实现条件的优化和消费实现成本的降低,以及对农村居民消费需求和效用的影响;在实证分析方面,利用向量自回归模型和固定效应模型,分析网络经济对农村居民消费水平和消费结构的影响,得出相关结论。实证分析显示,目前在网络经济的大环境下,农村居民的整体消费水平和消费结构有一定程度的提高和改善,但还有很大的提升空间,关键的制约因素在于客观基础设施及保障体系的不完善和消费者主观认识及运用网络能力的不足。笔者认为要想进一步促进农村居民在网络经济背景下的整体消费水平,必须致力于加快农村地区互联网基础设施的完善和优化升级,提高农村居民的互联网运用能力,完善网络经济下消费所需的配套体系,例如物流体系、网络支付体系、网络消费监管体系以及网络消费用户信息安全体系等方面的建设,从总体上保障网络经济环境下农村居民消费更加便利,更加放心。本文的创新之处在于:(1)从整体角度出发,对农村居民消费进行量和质的研究,全面分析网络经济对农村居民消费的影响。(2)采用理论分析和实证分析相结合的方法进行研究。将理论支撑和实证检验相结合,使分析结果更具可信度。
[Abstract]:China's economy has entered the new normal period, consumption has become the main driving force of China's economic growth.Expanding consumption demand and improving consumption level and quality have become the important direction and goal of China's regulation and control.Rural consumption, as an important part of consumption in China, has been restricted by consumption conditions, and there is a big gap between rural consumption level and urban consumption structure.In recent years, with the development of computer technology and the widespread application of network, a kind of economic form-network economy, which is different from the traditional economy, was born.There has been a clear shift in the way the deal has been made.The development of network economy has a remarkable influence on the consumption environment in rural areas, which makes the consumption environment more convenient and humanized.In addition, the rapid development of rural e-commerce increases the income of rural residents and increases their propensity to consume.Based on this background, it is of great theoretical and practical significance to study the influence of network economy on the consumption level and consumption structure of rural residents.This paper uses the method of combining theoretical analysis and empirical analysis to carry out the research.In the aspect of theoretical analysis, it analyzes the influence mechanism of network economy on rural residents' consumption, such as the optimization of consumption realization conditions and the reduction of consumption realization cost, as well as the impact of network economy on rural residents' consumption demand and utility.By using vector autoregressive model and fixed effect model, this paper analyzes the influence of network economy on consumption level and consumption structure of rural residents, and draws relevant conclusions.Empirical analysis shows that under the environment of network economy, the overall consumption level and consumption structure of rural residents have a certain degree of improvement and improvement, but there is still a lot of room for improvement.The key restricting factors are the imperfection of objective infrastructure and security system and the deficiency of consumers' subjective understanding and ability to use network.The author believes that in order to further promote the overall consumption level of rural residents under the background of the network economy, we must devote ourselves to speeding up the improvement and optimization of rural Internet infrastructure and improving the ability of rural residents to use the Internet.To improve the necessary supporting systems for consumption in the network economy, such as logistics system, network payment system, network consumption supervision system and information security system of network consumer, etc.From the overall protection of network economic environment rural residents more convenient consumption, more assured.The innovation of this paper lies in: (1) from the whole point of view, to study the quantity and quality of rural residents' consumption, and to analyze the influence of network economy on rural residents' consumption. 2) to use the method of combining theoretical analysis and empirical analysis to carry on the research.The theoretical support and empirical test are combined to make the results more reliable.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.8

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