电子商务平台商标侵权认定探析

发布时间：2018-04-15 16:58

本文选题：电子商务平台 + 知识产权　；参考：《湖北大学》2016年硕士论文

【摘要】：随着电子商务的崛起,人们消费方式发生了巨大的变化,从实体店转向网店,所谓"足不出户,网购天下",给消费者带来极大便利和全新的购物感受。但人们在追求便捷、低价购物的同时,风险随之增加。现阶段电子商务领域的商标侵权案件激增,主要的表现为:侵权案件数量大,侵权行为隐蔽、种类多样,影响范围广,定责困难,市场监管难度大,消费者维权步履维艰。电子商务平台在电子商务活动中居中心地位,其在电子商务商标侵权中的认定问题是学术界和实务界广为关注的领域。本文拟在对电子商务平台分类的基础上,厘清不同类型电子商务平台在商标侵权的认定。本文首先对电子商务平台的类型进行分析。目前我国的电子商务平台更新换代快,种类繁多,根据不同的标准可作不同类型的划分:按照商业模式、盈利模式、运营模式、法律关系等。笔者倾向于根据运营模式划分电子商务平台:单一型、混合型、自营型,这样既能清晰定位交易主体,又能较为科学分析电子商务平台的法律地位。其次,对电子商务平台法律地位进行探讨。虽然自营型电子商务平台的法律地位不同于卖方,但是可以参照卖方的法律地位承担商标侵权责任,因为平台的提供者和使用者是同一主体。混合型的电子商务平台的法律地位可以参照"居间人"的理论,该类型的电子商务平台除了承担自营部分的责任外还应额外承担合理的审查义务。单一型电子商务平台又分为信息服务平台和交易服务平台,两者的法律地位是特殊的租赁平台。最后,分析电子商务平台商标侵权认定。从侵权行为构成要件、主观认知分析、电子商务平台的义务和免责事由等方面进行论述。电子商务平台存在直接侵权和间接侵权,其中间接侵权要以直接侵权为前提。对于不同的电子商务平台所承担的侵权责任也不一样。自营型电子商务平台应该承担的以直接侵权责任为主;混合型电子商务平台在承担相应的直接侵权的同时,还要对过错部分承担间接侵权责任。单一型电子商务平台承担的是以间接侵权责任为主。
[Abstract]:With the rise of electronic commerce, people's consumption style has changed greatly, from physical stores to online stores, the so-called "do not leave home, online shopping world", to consumers great convenience and new shopping feelings.But people in the pursuit of convenience, low-price shopping at the same time, the risk increases.At present, the trademark infringement cases in the field of electronic commerce proliferate, mainly as follows: the number of infringement cases is large, the infringement is hidden, the variety of infringement is various, the scope of influence is wide, the liability is difficult, the market supervision is difficult, and the consumer rights protection is difficult.E-commerce platform plays a central role in e-commerce activities, and the recognition of e-commerce trademark infringement is a widely concerned area in academic and practical circles.Based on the classification of e-commerce platform, this paper clarifies the recognition of trademark infringement by different e-commerce platforms.This paper first analyzes the type of e-commerce platform.At present, the electronic commerce platform in our country is updated quickly and has a wide variety of types. According to different standards, it can be divided into different types: according to business model, profit model, operation mode, legal relationship and so on.The author tends to divide the electronic commerce platform according to the operation mode: single type, mixed type, self-support type, which can clearly locate the trading subject and scientifically analyze the legal status of the electronic commerce platform.Secondly, the legal status of e-commerce platform is discussed.Although the legal status of the self-operated e-commerce platform is different from that of the seller, it can be referred to the legal status of the seller to bear the liability for trademark infringement, because the provider and the user of the platform are the same subject.The legal status of mixed electronic commerce platform can be referred to the theory of "intermediary". Besides the responsibility of self-supporting part, this type of electronic commerce platform should also bear the reasonable obligation of examination.Single e-commerce platform is divided into information service platform and transaction service platform, their legal status is a special leasing platform.Finally, the analysis of e-commerce platform trademark infringement.This paper discusses the elements of tort, subjective cognitive analysis, the obligations of e-commerce platform and the reasons of exemption.E-commerce platform has direct infringement and indirect infringement, among which indirect infringement must be based on direct infringement.The tort liability for different e-commerce platforms is also different.Self-operated e-commerce platform should bear direct tort liability, while hybrid e-commerce platform should bear indirect tort liability for fault part while bearing the corresponding direct infringement.A single e-commerce platform undertakes indirect tort liability.
【学位授予单位】：湖北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D922.294;D923.43

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