互联网金融理财产品对商业银行活期存款影响的实证研究

发布时间：2018-04-15 17:54

本文选题：余额宝 + 互联网金融　；参考：《广东外语外贸大学》2016年硕士论文

【摘要】：近此年来,随着网络技术的快速发展和普及,互联网在金融业发展中的作用越发凸显。网络技术和金融业不断融合,产生了网络金融这一新兴的金融形式。它和传统的金融活动在形态上有本质的区别,是在电子商务繁荣发展、网络时代兴起的背景下应运而生的,它与金融业的融合无疑给金融业带来了生机,但也同时伴随着挑战。2013年6月余额宝上线以来,各种互联网金融理财产品不断涌现,对传统商业银行各个方面都造成了巨大的冲击。本文首先简要分析了有关于互联网金融的概念和发展情况,并着重描述了互联网理财产品的特征和优势。同时又简要的描述了商业银行原有存款业务的优势以及受到的影响。在分析的基础上选取大型和中小型银行活期存款数据、余额宝收益率、shibor数据,cpi等变量进行了实证检验。实证结果表明,商业银行活期存款受到了互联网理财产品的明显影响,相比下大型银行受到的影响更大。大型商业银行活期存款与余额宝的收益率负相关,活期存款受高收益的影响而流出。不同于大型商业银行的是,中小型商业银行活期存款与余额宝收益率正相关。中小型商业银行会积极跟随市场收益率的变化而相应提高自身活期存款的收益,以此来留住甚至吸引到更多的资金。在不断的竞争中商业银行积极的丰富自身的理财产品、改变服务态度、提高服务质量,还间接的促进了利率市场化。尽管短期内理财产品收益较高,但是在长期中会随着竞争的加大而逐渐趋向于市场利率。伴随着超额收益的消失,投资者逐步的趋于理性化。
[Abstract]:In recent years, with the rapid development and popularization of network technology, the role of Internet in the development of financial industry has become more and more prominent.The network technology and the finance industry merges unceasingly, has produced the network finance this new financial form.It is different from the traditional financial activities in the form of essential, is in the prosperity of electronic commerce development, the rise of the network era under the background, it and the financial industry undoubtedly brought vitality to the integration of the financial industry,But it also comes with challenges. Since Yu'e Bao went online in June 2013, a variety of Internet financial products have sprung up, creating a huge impact on all aspects of traditional commercial banks.This paper first briefly analyzes the concept and development of Internet finance, and emphatically describes the characteristics and advantages of Internet financial products.At the same time, it briefly describes the advantages and effects of the original deposit business of commercial banks.On the basis of the analysis, the current deposit data of large and medium sized banks and Yu'e Bao's return rate, such as shibor data, CPI and so on, are selected to carry out an empirical test.The empirical results show that the demand deposits of commercial banks are significantly affected by the Internet financial products, compared with the large banks are more affected.Large commercial banks have negative correlation between demand deposits and Yu'e Bao's rate of return.Unlike large commercial banks, demand deposits in small and medium commercial banks are positively correlated with Yu'e Bao's rate of return.Small and medium-sized commercial banks will actively follow the market rate of return to increase their return on demand deposits in order to retain or even attract more funds.In the constant competition, commercial banks actively enrich their own financial products, change service attitude, improve service quality, but also indirectly promote the marketization of interest rates.Although in the short term wealth management products yield higher, but in the long run as competition increases and gradually tend to market interest rates.With the disappearance of excess returns, investors tend to be rationalized gradually.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F832.2;F724.6

【相似文献】