快递物流进军电子商务策略研究

发布时间：2018-04-21 15:44

本文选题：快递物流 + 电商　；参考：《对外经济贸易大学》2016年硕士论文

【摘要】：随着近些年国内电商的迅猛发展和人们消费习惯的逐渐改变,带动了快递物流行业井喷式的繁荣。但在繁荣的同时,快递业所面临的困境也逐渐暴露出来:一方面行业的火爆发展引来了大批竞争者,大量的快递公司如雨后春笋般出现,加剧了行业内的竞争。同时另一方面,一部分上游电商企业也有意向进军此行业,这无疑加剧了此行业内的生存难度。本文在国内快递物流行业发展现状以及将来发展方向的研究基础上,提出了快递物流进军电商这一观点,并从快递物流进军电商的大体方向和如何进军电商的策略两方面对此观点进行了论述。在大体方向的论述中,从做好移动电子商务、做垂直电商、创立自己的品牌效益和服务和大力发展OTO四个方面进行了分析,为快递物流行业将来的发展指出了新的方向。在论述进军电商的策略中,分析了物流行业与电商相比有哪些优势和劣势,以及如何利用自身优势与传统电商企业竞争。通过对这两方面的论述,对物流快递行业将来的发展提供了一些具有一定指导意义的基础研究。
[Abstract]:With the rapid development of domestic e-commerce and the gradual change of people's consumption habits in recent years, the express logistics industry is booming. But at the same time of prosperity, the plight of express delivery industry is gradually exposed: on the one hand, the hot development of the industry attracted a large number of competitors, a large number of express delivery companies springing up, intensified the competition in the industry. On the other hand, some upstream ecommerce companies also intend to enter the industry, which undoubtedly makes it more difficult to survive in the industry. On the basis of the research on the present situation and future development direction of domestic express logistics industry, this paper puts forward the viewpoint that express logistics march into e-commerce. This view is discussed from two aspects: the general direction of express logistics entering e-commerce and the strategy of how to enter e-commerce. In the general direction of the discussion, from doing well in mobile e-commerce, doing vertical e-commerce, creating their own brand benefits and services and vigorously developing OTO, this paper analyzes the four aspects, and points out a new direction for the future development of express logistics industry. This paper discusses the strategy of entering e-commerce, analyzes the advantages and disadvantages of logistics industry compared with e-commerce, and how to make use of their own advantages to compete with traditional e-commerce enterprises. Through the discussion of these two aspects, it provides some guiding basic research for the future development of logistics express industry.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F259.23

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