“友阿海外购”手机APP交互界面设计

发布时间：2018-04-29 11:43

本文选题：电子商务 + 交互　；参考：《昆明理工大学》2016年硕士论文

【摘要】：随着移动互联网的不断发展,电子商务已经从传统的PC端逐渐转移至移动端。移动电子商务的发展,使得商家的营销方式和消费者的购物体验都更加多样化。很多传统电商企业都纷纷推出了自己的APP应用程序,以便消费者可以轻松购物。在迎来移动电子商务时代的同时,利用APP建立一个良好的连接商家与消费者的交易平台已是一件刻不容缓的事情。本论文从用户体验的角度出发,以APP交互设计与界面设计为设计基本理论与原则展开研究。主要研究内容包括：首先查阅了大量关于国内外APP设计和电子商务发展的文献资料,通过对国内外电商APP产品进行调查、分析与研究,总结出目前市场上受消费者喜爱的电商APP,分析了国内外电商APP的现状及发展趋势。然后分别对交互设计、UI界面设计、用户体验设计及情境维度等相关理论结合电商APP进行研究,得出了电商APP设计相关原则及方法,并将其运用在“友阿海外购”手机APP的设计实践中。在设计中,针对“友阿海外购”主要定位于湖南本土的特点,建立了三个本地普通用户模型并对目标用户群体进行问卷调查,分析现有消费者的日常手机网络使用情况、网络购物参与状况及关于移动电商APP的需求与建议等,对用户需求进行任务分解阐述和相关功能说明,对“友阿海外购”总体需求进行交互模型、功能系统和信息架构三方面的解析,接着就产品需求结合商业模式和运营方式进行多角度的思考与分析,分别从自营线上线下相结合的020模式、允许第三方接入的平台式B2C模式和公司周年庆的活动运营三个出发点总结并构思出三套适合商家和消费者使用的APP。最终结合交互设计和界面设计相关理论原则进行APP原型设计和视觉设计,制作视觉效果图。目前,该项目已成功上线并投入使用。论文的研究成果将基本解决如何高效地构建一个满足消费者和电商企业需求的APP的问题,同时也为电商类APP的发展提供了可行的方法与思路,结合当下的APP设计市场的拓展,为相关行业提供了相应的参考。
[Abstract]:With the continuous development of mobile Internet, electronic commerce has been gradually transferred from the traditional PC to mobile. With the development of mobile e-commerce, the marketing mode and the shopping experience of consumers are more diversified. Many traditional ecommerce companies have launched their own APP apps so consumers can shop easily. In the era of mobile electronic commerce, it is urgent to establish a good trading platform linking merchants and consumers by using APP. In this paper, the basic theory and principle of APP interaction design and interface design are studied from the point of view of user experience. The main research contents are as follows: firstly, a large number of documents about APP design and e-commerce development at home and abroad are consulted, and through the investigation of domestic and foreign e-commerce APP products, the analysis and research are carried out. This paper summarizes the current market favorite e-commerce app and analyzes the current situation and development trend of domestic and foreign e-commerce APP. Then, the author studies the interaction design, UI interface design, user experience design and context dimension, combined with the e-commerce APP, and obtains the relevant principles and methods of the design of ecommerce APP. And it is used in the design practice of "you Ahai Outsourcing" mobile phone APP. In the design, aiming at the characteristics of "Youahai Outsourcing", three local ordinary user models are established, and the target user groups are investigated, and the daily mobile phone network usage of existing consumers is analyzed. This paper discusses the status of online shopping participation and the requirements and suggestions of mobile e-commerce business (APP). The task decomposition and related function description of user needs are presented, and the interactive model of the overall demand of "Youahai Outsourcing" is presented. Functional system and information architecture analysis, then product demand combined with business model and operation mode for multi-angle thinking and analysis, respectively from the self-line and offline combination of 020 mode, The platform B2C model, which allows third party access, and the company's annual event operation are three starting points to summarize and conceive three sets of APPs suitable for merchants and consumers. Finally, the APP prototype and visual design are designed based on the theory of interaction design and interface design, and the visual effect diagram is made. At present, the project has been successfully launched and put into use. The research results of this paper will basically solve the problem of how to efficiently construct a APP to meet the needs of consumers and e-commerce enterprises. At the same time, it also provides a feasible method and train of thought for the development of ecommerce APP, combining with the expansion of the current APP design market. For the relevant industry to provide the corresponding reference.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.56

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