电子商务背景下基于“物流云”的区域配送模式研究

发布时间：2018-05-05 17:57

本文选题：电子商务 + 物流云　；参考：《电子科技大学》2016年硕士论文

【摘要】：随着互联网技术的发展,人们生活水平的日益提高,物流服务的不断升级以及网络安全环境的不断改善,越来越多的国民加入了网购的行列。自2009年淘宝网掀起第一次“双十一”购物狂欢开始,在之后的几年间,各大电商依次加入此行列,给物流造成的压力越来越大。在此背景下,各家物流公司包括电商企业自营的物流都在不断改进提升,但单个企业能力有限,投入大、提升小,配送能力参差不齐。本文基于文献研究和调研论证,采用绩效评价的方式对当前常见配送模式进行了分类对比,瞄准畅销、非畅销和滞销三类商品,分别分析出其适用的单一配送模式,并提出了这些单一配送模式整合的可行性和必要性。通过对近年来有关物流资源整合方面文献的研究,本文引入了高度整合资源的“物流云”理念,提出了物流云的概念以及框架,基于此理念,提出了基于“物流云”的配送模式的构建思路。基于构建思路,本文分别从信息平台、物流网络、配送管理和作业流程四个方面着手对配送模式进行了构建,并给出了基于“物流云”的配送模式的宏观模型,总结提炼了模式的特点。然后,以苏宁物流为例,分析了公司配送模式,论述了苏宁物流通过实施“物流云”带来的配送水平提升和竞争力提升,论证了基于“物流云”的配送模式的应用价值,也提出了苏宁物流当前的不足之处。最后,基于上文分析和企业实证研究,提出了基于“物流云”的配送模式的实现策略。
[Abstract]:With the development of Internet technology, the improvement of people's living standard, the continuous upgrading of logistics service and the improvement of network security environment, more and more people have joined the ranks of online shopping. Since 2009 Taobao set off the first "double Eleven" shopping carnival, in the following years, the major e-commerce companies in turn joined the ranks, causing increasing pressure on the logistics. In this context, logistics companies, including e-commerce enterprises, are constantly improving the logistics, but a single enterprise has limited capacity, large investment, small promotion, uneven distribution capacity. Based on the literature research and investigation and demonstration, this paper classifies and compares the current common distribution modes by using the method of performance evaluation, aiming at the best-selling, non-best-selling and unsalable goods, and analyzes the suitable single distribution mode, respectively. The feasibility and necessity of the integration of these single distribution modes are put forward. Through the research on the literature on logistics resources integration in recent years, this paper introduces the concept of "logistics cloud" of highly integrated resources, and puts forward the concept and framework of logistics cloud. The idea of constructing distribution mode based on logistics cloud is put forward. Based on the idea of construction, this paper starts to construct the distribution model from four aspects: information platform, logistics network, distribution management and job flow, and gives the macro model of distribution model based on "logistics cloud". The characteristics of the model are summarized and refined. Then, taking Su Ning logistics as an example, this paper analyzes the distribution mode of the company, discusses the distribution level improvement and competitiveness enhancement brought by the implementation of the "logistics cloud", and demonstrates the application value of the distribution mode based on the "logistics cloud". Also put forward the current deficiencies of Su Ning logistics. Finally, based on the above analysis and empirical research, the realization strategy of distribution model based on "logistics cloud" is put forward.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F252.1

【参考文献】