SC眼镜集团的贸易模式创新

发布时间：2018-05-05 21:05

本文选题：跨境电子商务 + 自主知识产权　；参考：《天津财经大学》2016年硕士论文

【摘要】：当前国际形势复杂多变,国际贸易市场虽有企稳向好的迹象,但总体国际贸易市场仍然相对低迷,国内市场竞争激烈,劳动力成本、生产资料成本逐年攀升。我国的加工型出口企业逐渐丧失传统的比较优势,出口利润大幅度压缩,面临经营困境,有些企业甚至面临入不敷出的窘境。本文以SC眼镜集团为例,分析SC眼镜集团的国际贸易现状、面临的经营问题、难题,受企业固有经营模式的影响,SC眼镜集团贸易模式单一,欠缺国际化经营管理人才,缺乏自主创新能力、品牌管理能力、市场应对能力,在当前国际市场复杂多变和国内经营成本上升的背景下,SC眼镜集团的国际贸易经营步履维艰。本文通过分析整理不同贸易模式的优势和特点,结合SC眼镜集团的实际情况,提出了转变和创新贸易模式以解决SC眼镜集团发展瓶颈的结论。结论主要包括三方面内容:一是充分利用跨境电子商务高效、便捷、低成本的优势,积极推进跨境电子商务;二是积极借鉴其他公司成功经验,积极开发自主品牌,发展自主品牌贸易,增加贸易的主动性和国际贸易利润;三是利用小企业管理方式灵活、市场灵敏度高等优势,积极采取灵活出口贸易模式。本文旨在探寻国内中小型加工型贸易企业的贸易新模式,探索出新的经济良性增长方式,对于其他类似企业也有参考和借鉴意义。
[Abstract]:At present, the international situation is complex and changeable, and the international trade market shows signs of stabilizing and improving, but the overall international trade market is still relatively depressed, the domestic market competition is fierce, the cost of labor force and the cost of means of production are rising year by year. The processing export enterprises of our country gradually lose the traditional comparative advantage, the export profit is compressed by a large margin, and some enterprises are even faced with the dilemma that their income is beyond their means. Taking SC glasses Group as an example, this paper analyzes the current situation of international trade, the problems and problems faced by SC glasses Group, which is influenced by the inherent business model of the enterprise and the lack of international management talents. Lack of independent innovation ability, brand management ability, market response ability, in the current international market complex and changeable and domestic operating costs rise in the context of SC eyewear Group's international trade difficult. By analyzing the advantages and characteristics of different trade models and combining with the actual situation of SC glasses Group, this paper puts forward the conclusion that the trade model should be changed and innovated in order to solve the bottleneck in the development of SC glasses Group. The conclusions mainly include three aspects: one is to make full use of the advantages of cross-border e-commerce, which is efficient, convenient and low-cost, and to actively promote cross-border e-commerce; the other is to actively learn from the successful experiences of other companies and actively develop their own brands. Develop independent brand trade, increase the initiative of trade and international trade profits; third, take advantage of the flexible management mode of small enterprises, high market sensitivity and other advantages, actively adopt flexible export trade model. The purpose of this paper is to explore the new trade model of domestic small and medium-sized processing trade enterprises and to explore a new mode of benign economic growth, which has reference and reference significance for other similar enterprises.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.8;F752.6

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