传统制造企业发展跨境电子商务现状分析研究

发布时间：2018-05-14 01:11

本文选题：传统制造企业 + 跨境电子商务　；参考：《现代经济信息》2016年06期

【摘要】：目前我国经济正进入"新常态",传统外贸业务量也急剧萎缩,在此背景下传统制造企业面临着生存与发展的巨大压力,急需寻找新的市场、新的利润来源来壮大自身,避免被淘汰的危险。跨境电子商务作为一种新兴的电子商务类型,在"一路一带"的国家战略背景下,得到了广泛的传播和迅速的发展。我国传统制造企业发展跨境电子商务,既是难得的机遇,也面临着较大的挑战,它一方面得到了国家在战略、政策上的大力支持,另一方面也面临着企业内部资源优化配置、业务流程重组及外部跨境电商资源短缺的困扰。传统制造企业发展跨境电子商务是自身转变业务模式、实现产业升级的重大契机,虽然发展过程中会遇到很多内外部的困难,但是只要传统制造企业认清电子商务的发展方向,确立专业化、品牌化和垂直化的发展发展目标,定在跨境电商市场中得到闯出一番天地。
[Abstract]:At present, our country's economy is entering the "new normal", and the traditional foreign trade business volume is also shrinking sharply. Under this background, the traditional manufacturing enterprises are facing the enormous pressure of survival and development, so they urgently need to find new markets and new profit sources to strengthen themselves. Avoid the danger of being eliminated. As a new type of electronic commerce, cross-border e-commerce has been widely spread and developed rapidly under the national strategic background of Belt and Road. The development of cross-border electronic commerce by traditional manufacturing enterprises in China is a rare opportunity as well as a great challenge. On the one hand, it has been strongly supported by the state in strategy and policy, on the other hand, it is also faced with the optimal allocation of resources within enterprises. Business process reengineering and external cross-border ecommerce resource shortage troubles. The development of cross-border e-commerce in traditional manufacturing enterprises is a major opportunity for them to change their business models and realize industrial upgrading. Although they will encounter many internal and external difficulties in the process of development, as long as traditional manufacturing enterprises have a clear understanding of the development direction of e-commerce, Establish the development goal of specialization, brand and perpendicularity, and get out of the market of cross-border ecommerce.
【作者单位】：广东东软学院;
【基金】：佛山社科重点项目“互联网+背景下佛山推动传统产业与新兴产业融合研究发展研究”(项目编号:2015-ZD04) 一般项目“佛山传统制造业发展跨境电子商务的可行性研究”(项目编号:2015-YB06)资助
【分类号】：F724.6

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