企业电子商务生态系统的构建与平衡研究

发布时间：2018-05-14 02:21

本文选题：企业电子商务 + 生态系统　；参考：《中南大学》2011年硕士论文

【摘要】：本文在综合评述国内外企业电子商务生态系统研究现状的基础上立足于生态系统的基本观点,从系统科学和商业生态学理论出发,结合电子商务相关理论和实践,把电子商务作为一个生态平衡特例,对企业电子商务生态系统构建的模式及平衡管理策略进行较为深入的探究。首先,对企业电子商务系统与自然生态系统的相似性进行比较分析,得出可以运用生态学理论与方法研究企业电子商务生态系统的可行性的结论；其次,对企业电子商务生态系统的概念及特征进行界定,并对企业电子商务生态因子的构成及其相互作用关系进行全面分析；再次,分别从企业电子商务生态链和电子商务生态圈两方面对企业电子商务生态系统的结构进行研究,构建了企业电子商务生态系统模型及基于GVUCI的环境适应性模型；而后,以此为据制定了保障系统平衡有效运行的管理策略。最后,以阿里巴巴集团为例,分析其具体的企业电子商务生态系统其社会经济生态效应。
[Abstract]:Based on a comprehensive review of the current research situation of e-commerce ecosystem at home and abroad, this paper bases itself on the basic viewpoint of ecosystem, starting from the theory of system science and commercial ecology, combining the theory and practice of E-commerce. Taking electronic commerce as a special case of ecological balance, this paper probes deeply into the mode of construction of enterprise electronic commerce ecosystem and the strategy of balance management. Firstly, the similarity between the enterprise e-commerce system and the natural ecosystem is compared and analyzed, and the conclusion is drawn that the feasibility of the enterprise e-commerce ecosystem can be studied by using the ecological theory and method. The concept and characteristics of the enterprise e-commerce ecosystem are defined, and the composition of the enterprise e-commerce ecological factors and their interaction relationship are comprehensively analyzed. This paper studies the structure of enterprise e-commerce ecosystem from two aspects of enterprise ecommerce ecological chain and ecosphere respectively, and constructs enterprise e-commerce ecosystem model and environment adaptability model based on GVUCI. Based on this, a management strategy to ensure the balanced and effective operation of the system is established. Finally, taking Alibaba Group as an example, this paper analyzes the socio-economic and ecological effects of its specific enterprise e-commerce ecosystem.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F713.36

【引证文献】