高校中的电商“最后一公里”配送模式研究

发布时间：2018-05-14 14:19

本文选题：电子商务 + 物流配送　；参考：《北京建筑大学》2016年硕士论文

【摘要】：随着近年来电子商务飞速发展,网络购物的交易规模连年增长,通过在线选择商品、进行支付、等待包裹送上门已经逐渐成为了很多人生活的常态,而从线上虚拟交易到线下实物交付都要依靠物流配送实现。其中电子商务物流的终端配送阶段,即“最后一公里”配送,将直接面对最终客户,成为影响服务质量和客户满意度的最重要一环。如今高校中的电子商务在“最后一公里”配送环节存在着投递效率低下、管理粗放等诸多难题,难以满足高校电商客户的需求,严重影响了服务质量。但由于高校客户集约化、市场潜力巨大等特点,各大电商、快递企业在解决问题的同时也面临着新的机遇。如何利用好解决高校“最后一公里”配送问题的契机,将其转化为电商及快递企业、高校管理方、高校客户群体三方共同获益的局面,已成为当下的重要课题。本文从构建高校“最后一公里”配送解决方案的角度出发,通过一系列创新为电商企业、快递企业和第三方物流服务商提供了重要参考,对于解决国内各类“微社区”的“最后一公里”配送问题(如与高校情况类似的居民社区、医院、写字楼等)具有借鉴意义。通过研究国内外“最后一公里”配送模式的发展现状,本文分析了各种间接配送模式存在的问题以及高校“最后一公里”配送的现实难题。基于对上述问题的定性分析,并对比国外先进模式,提出了适合高校的电子商务终端配送解决方案,即构建高校“快递联盟”配送平台,并设计了该平台的经营模式、功能模块及业务流程,提出了平台的创新管理模式。为了论证该方案的设计相比于其他高校“最后一公里”配送方式更有优势,本文首先利用模糊层次分析法对平台下游客户的需求进行定量分析,其次利用博弈论中的声誉模型对平台上游快递企业资源整合的可能性进行定量分析,得出了相比于“传统的直接配送模式”和现有“提货点+自助提货柜模式”,“快递联盟”平台更能满足客户需求、能够更好地整合快递企业资源、提升竞争优势的结论。
[Abstract]:With the rapid development of electronic commerce in recent years, the scale of online shopping has been increasing year after year. It has become the norm for many people to choose goods online, pay for them and wait for packages to be delivered to their homes. And from online virtual transactions to offline physical delivery must rely on logistics distribution. Among them, the terminal distribution stage of e-commerce logistics, that is, "last kilometer" distribution, will directly face the final customers, and become the most important link that affects the quality of service and customer satisfaction. Nowadays, E-commerce in colleges and universities has many problems such as low delivery efficiency, extensive management and so on in the "last kilometer" distribution, which is difficult to meet the needs of university e-commerce customers and seriously affects the quality of service. However, due to the characteristics of intensive customers and huge market potential in colleges and universities, all major e-commerce and express delivery enterprises are faced with new opportunities while solving problems. How to make good use of the opportunity to solve the problem of "last kilometer" distribution in colleges and universities, and turn it into a situation in which e-commerce and express enterprises, university administrators and university clients benefit together, has become an important issue at present. From the point of view of constructing the "last kilometer" distribution solution of colleges and universities, this paper provides an important reference for e-commerce enterprises, express delivery enterprises and third party logistics service providers through a series of innovations. It can be used for reference to solve the "last kilometer" distribution problem of all kinds of "microcommunity" in China (such as residents' community, hospital, office building, etc.), which is similar to the situation in colleges and universities. Through the research on the development of the "last kilometer" distribution model at home and abroad, this paper analyzes the problems existing in various indirect distribution modes and the practical problems of the "last kilometer" distribution in colleges and universities. Based on the qualitative analysis of the above problems, and comparing with the foreign advanced models, this paper puts forward the solution of E-commerce terminal distribution suitable for colleges and universities, that is, constructing the "courier alliance" distribution platform of colleges and universities, and designing the management mode of the platform. Function module and business process, put forward the innovative management model of the platform. In order to prove that the design of this scheme has more advantages than other universities'"last kilometer" distribution mode, this paper firstly uses fuzzy analytic hierarchy process to quantitatively analyze the demand of downstream customers of the platform. Secondly, using the reputation model in game theory to analyze quantitatively the possibility of resource integration in the upstream express delivery enterprises, compared with the traditional direct distribution mode and the existing "pick-up point self-service container model", The platform of "express delivery alliance" can better meet the needs of customers, better integrate the resources of express delivery enterprises, and promote the conclusion of competitive advantage.
【学位授予单位】：北京建筑大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F259.23

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