生鲜产品航空货运供应链管理模式创新研究

发布时间：2018-05-20 14:30

本文选题：生鲜产品 + 航空货运　；参考：《华中科技大学》2016年硕士论文

【摘要】：生鲜产品航空货运供应链管理可以减少生鲜产品损耗,提高流通效率,保障生鲜产品品质,因而在流通经济发展中占有越来越重要的地位。在电子商务环境下,相当一部分生鲜农产品在流通过程中损失严重,品质得不到保障。构建生鲜产品航空货运供应链系统,创新航空货运供应链管理模式,对于解决上述问题具有重要的现实意义。本论文在总结国内外关于生鲜产品供应链管理相关文献资料的基础上,阐述了生鲜产品航空货运供应链结构,分析生鲜产品航空货运现行供应链管理模式,找出生鲜产品航空货运供应链管理存在的主要问题。接着,论文提出了生鲜产品航空货运供应链管理创新目标,具体论述了生鲜产品航空货运供应链业务模式创新和物流模式创新,并从服务方式创新、服务关系创新和服务内容创新等方面论述供应链管理模式创新;从组织重构、信息平台建设和物流网络优化三个方面探讨生鲜产品航空货运供应链管理模式创新的实现。最后,论文以BV航空公司为背景进行案例分析,明确提出BV航空公司生鲜产品供应链管理创新目标,设计生鲜产品供应链管理创新模式,阐述BV航空公司生鲜产品供应链管理创新实现策略和具体措施。期望本文研究结论对创新生鲜产品航空货运供应链管理模式、切实提高生鲜产品航空货运供应链管理效率和降低供应链总成本提供实际参考作用。
[Abstract]:Air cargo supply chain management of fresh products can reduce the consumption of fresh products, improve circulation efficiency, and ensure the quality of fresh products, so it plays an increasingly important role in the development of circulation economy. In e-commerce environment, a considerable number of fresh agricultural products in the circulation process of serious loss, quality can not be guaranteed. It is of great practical significance to construct a fresh product air cargo supply chain system and to innovate the air freight supply chain management mode for solving the above problems. On the basis of summarizing the literature about supply chain management of fresh products at home and abroad, this paper expounds the supply chain structure of fresh products air freight, and analyzes the current supply chain management mode of fresh products air freight. Find out the main problems of air freight supply chain management of fresh products. Then, the paper puts forward the innovative goal of fresh product air freight supply chain management, and discusses the innovation of fresh product air freight supply chain business mode and logistics mode, and innovation of service mode. This paper discusses the innovation of supply chain management mode from the aspects of service relationship innovation and service content innovation, and discusses the realization of supply chain management mode innovation of fresh products in air freight supply chain from three aspects: organization reconstruction, information platform construction and logistics network optimization. Finally, based on the case study of BV airline, the paper puts forward the innovation target of fresh product supply chain management and designs the innovative mode of fresh product supply chain management. This paper expounds the strategy and concrete measures of BV airline's fresh product supply chain management innovation. It is expected that the conclusions of this paper can provide a practical reference for innovating the supply chain management mode of fresh air freight, improving the efficiency of air freight supply chain management and reducing the total cost of supply chain.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.6;F274;F562

【相似文献】