艺品文化传播公司开展影视衍生产品项目商业计划书

发布时间：2018-05-24 09:46

本文选题：文化衍生产品 + 网上商城　；参考：《东华大学》2016年硕士论文

【摘要】：中国文化产业的特殊性和目前对知识产权保护力度,导致目前大量的盗版山寨文化衍生产品充斥市场,这严重的损害了文化作品版权商的利益和广大消费者的利益。在政府大力关心扶持文化产业的背景下,文化产业势必要与国际接轨,文化衍生产品也将获得长足发展。在此背景下,艺品文化传播公司提出“文化产品综合服务”概念,以正版授权研发、生产文化衍生产品模式,向广大消费者提供优质、丰富、有创意的文化衍生产品。在对我国文化产业及国内外文化衍生产品分析的基础上,艺品文化传播公司项目组对文化衍生产品主要消费群体,进行了专门的调研和分析。同样,艺品文化传播公司项目也对艺品文化传播公司未来可能面对的直接竞争者和间接竞争者进行了详细的分析和研究。为了提高艺品文化传播公司的核心竞争力,并快速的切入和提高市场认同度,艺品文化传播公司采取了网上电子商城销售渠道与加盟店铺销售渠道结合的方式。同时,将网上电子商城作为最核心的品牌传播和市场推广渠道,通过持续的公关传播策划和新颖的网络互动营销事件的策划,快速的提升tvemall.com的浏览量。考虑到艺品文化传播公司为新创立网站,选择了低于电子商务网站转化率的比例,进行艺品文化传播公司的未来相关销售额预测,并根据网站发展计划,预测了艺品文化传播公司未来的人员规划以及相关薪资、固定资产投入和流动资金投入的预测。为了更好的让投资人了解艺品文化传播公司的未来发展趋势,艺品文化传播公司项目组对艺品文化传播公司进行了损益表、现金流量表和资产负债表预测。并根据财务报表的预测,通过销售净利润率法和NPV,进行了艺品文化传播公司的投资价值分析,得出艺品文化传播公司是一个非常值得投资的项目。同时,艺品文化传播公司项目组给出了清晰的投资退出机制。最后,艺品文化传播公司项目组对艺品文化传播公司未来可能面临政策风险、资源风向、市场风向和竞争风险进行了预测并建立了有效的解决方案。
[Abstract]:The particularity of China's cultural industry and the current protection of intellectual property have led to a large number of pirated copycat cultural derivative products flooding the market, which seriously damaged the interests of copyright producers and the interests of consumers. Under the background that the government pays great attention to supporting the cultural industry, the cultural industry is bound to be in line with the international standards, and the cultural derivative products will also be developed by leaps and bounds. Under this background, art products culture communication company put forward the concept of "integrated service of cultural products", authorized R & D and production of cultural derivative product model with authentic edition, and provided high quality, rich and creative cultural derivative products to consumers. Based on the analysis of Chinese cultural industry and domestic and foreign cultural derivative products, the project group of Art Culture Communication Company made a special investigation and analysis on the main consumer groups of cultural derivative products. Similarly, the art culture communication company project also carries on the detailed analysis and the research to the art culture dissemination company may face the direct competitor and the indirect competitor in the future. In order to improve the core competitiveness of art products culture communication company, and to quickly cut into and improve the market identity, the art products culture communication company adopted the combination of online electronic mall sales channel and joined store sales channel. At the same time, the e-mall is regarded as the core channel of brand communication and market promotion. Through the continuous public relations communication planning and the novel interactive marketing events planning, the tvemall.com views can be rapidly increased. Considering that the Art Culture Communication Company is a newly created website and has chosen a proportion lower than the conversion rate of the e-commerce website to forecast the future sales of the Art Culture Communication Company, and in accordance with the website development plan, The future personnel planning and related salary, fixed assets investment and liquidity investment of Art Culture Communication Company are forecasted. In order to give investors a better understanding of the future trends of art culture communication companies, the art culture communication company project team made a profit and loss statement, a cash flow statement and a balance sheet forecast for the art products culture communication company. According to the forecast of financial statements, through the method of net profit margin of sales and NPV, this paper analyzes the investment value of Art Culture Communication Company, and draws a conclusion that Art Culture Communication Company is a very worthy investment project. At the same time, the project team of Art Culture Communication Company gives a clear investment exit mechanism. Finally, the project group of Art Culture Communication Company predicts the policy risk, resource wind direction, market wind direction and competition risk of art culture communication company in the future and establishes an effective solution.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G124

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