网络购物中消费者权益保护问题研究

发布时间：2018-05-24 15:27

本文选题：网络购物 + 消费者权益　；参考：《扬州大学》2017年硕士论文

【摘要】：电子商务飞速发展的今天,网络购物因其快捷、方便、省时等特点,被大多数消费者青睐,有赶超传统购物方式的势头。与此同时,消费者权益保护问题却成为了约束网络购物持续发展的瓶颈问题。电子商务的电子化、虚拟化、开放性等特性,使得网络购物天生具有比一般购物更大的不确定性和风险性。以次充好、销售假冒伪劣商品、虚假打折、雇人刷评价、拒绝消费者给差评、虚设退货门槛、故意泄露消费者个人信息等,成为网络购物纠纷的主要焦点问题,导致网络购物消费者的交易安全权、公平交易权、知情权、依法求偿权、隐私权等权益受到威胁。而由于网络购物在许多方面与传统购物存在较大差异,现行的法律无法对它进行系统的规制。本文研究了我国目前网络购物发展的现状,在此基础上深入分析了其他国家网络购物监管的先进制度,针对如何进一步有效地开展我国网络购物消费者权益保护相关制度的完善提出了几点建议,希望能够充分有效地保障消费者进行网络购物时的合法权益,为消费者提供更令人放心的网络购物环境。文章主要有三个部分:第一部分是网络购物消费者权益保护问题的提出。先是概述了相关案件情况,分析了网络消费者和传统消费者在各个方面的区别,然后根据相关最新数据统计的总结和分析,阐述了我国网络购物中消费者权益遭受侵害的现象,提出存在的亟待解决的问题。具体来说,我国网络购物现状不容乐观,消费者的权益遭受各种挑战:交易安全权面临多方面威胁;网络广告虚假信息泛滥,消费者知情权受侵害;商业邮件和短信泛滥,影响自主选择权的实现;经营者肆意投机,公平交易权易受损害;个人信息泄露,隐私权得不到有效保护;侵权发生后救济困难,损害赔偿请求大打折扣。究其原因,主要是网购市场准入门槛低,卖家诚信经营意识差;第三方交易平台监督不到位;网络监管制度不完善,监管部门审查监管执行不力;缺乏健全有效的法律救济制度。第二部分是域外主要立法借鉴。主要选择了三个比较具有代表性的,分别是美国、欧盟、德国,这三个国家的电子商务立法都比较成熟,其中一些先进制度对我国有极大的借鉴意义。第三部分是对我国消费者权益保护的完善建议。根据前三部分的介绍和分析,结合我国网络购物现状,完善网络购物法律规范制度。本文主要采取案例分析法和比较研究法,就我国网络购物消费者权益保护进行了粗浅了法律分析,并大胆地提出了相应的对策和建议,希望能对我国网络购物消费者权益保护工作的开展有所贡献,以促进我国网络购物健康、持续发展。
[Abstract]:With the rapid development of electronic commerce, online shopping is favored by most consumers because of its fast, convenient, time-saving and so on, and has the momentum of catching up with the traditional shopping methods. At the same time, the protection of consumers' rights and interests has become a bottleneck problem restricting the sustainable development of online shopping. Electronic commerce, virtualization, openness and other characteristics make online shopping inherently more uncertain and risky than ordinary shopping. To sell fake and shoddy goods, to give false discounts, to hire people to brush evaluation, to refuse consumers to give bad comments, to set false return thresholds, to deliberately disclose consumer personal information, etc., has become the main focus of online shopping disputes. As a result, the rights of transaction security, fair trade, right to know, the right to claim according to law and the right to privacy are threatened. However, because of the great difference between online shopping and traditional shopping in many aspects, the current law can not regulate it systematically. This paper studies the current situation of the development of online shopping in China, and on this basis deeply analyzes the advanced systems of supervision of online shopping in other countries. This paper puts forward several suggestions on how to further and effectively develop the relevant system of protecting the rights and interests of online shopping consumers in our country, hoping to fully and effectively protect the legitimate rights and interests of consumers when they are engaged in online shopping. To provide consumers with a more reassuring online shopping environment. There are three main parts of the article: the first part is the issue of the protection of the rights and interests of online shopping consumers. First of all, it summarizes the situation of related cases, analyzes the differences between online consumers and traditional consumers in various aspects, and then, according to the summary and analysis of relevant latest data statistics, expounds the phenomenon of consumers' rights and interests being infringed in our country's online shopping. The problems that need to be solved are put forward. Specifically, the status quo of online shopping in China is not optimistic, the rights and interests of consumers are facing various challenges: the right to trade security is threatened in many ways; the online advertising is flooded with false information and consumers' right to know is infringed; the commercial mail and SMS are flooded. Affect the realization of independent option; operators wanton speculation, fair trade rights vulnerable to damage; personal information disclosure, privacy can not be effectively protected; tort relief difficulties, damage claims greatly discount. The main reasons are the low threshold of market access for online shopping, the poor awareness of good faith management of sellers; the inadequate supervision of third-party trading platforms; the imperfect supervision system of the network; the weak implementation of regulatory review and supervision by the regulatory authorities; Lack of a sound and effective legal relief system. The second part is the foreign major legislation reference. Mainly chose three more representative, respectively is the United States, the European Union, Germany, these three countries e-commerce legislation is relatively mature, some of the advanced systems to our country has great reference significance. The third part is the consummation suggestion to our country consumer rights and interests protection. According to the first three parts of the introduction and analysis, combined with the status quo of online shopping in China, improve the legal system of online shopping. This article mainly adopts the case analysis method and the comparative research method, has carried on the superficial legal analysis to our country network shopping consumer rights and interests protection, and has proposed the corresponding countermeasure and the suggestion boldly, It is hoped that it will contribute to the protection of the rights and interests of online shopping in China, so as to promote the healthy and sustainable development of online shopping in China.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.8

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