“一丁一味”品牌创新与视觉形象设计应用研究

发布时间：2018-05-25 01:06

  本文选题：一丁一味 + 辣酱　； 参考：《河北大学》2016年硕士论文

【摘要】：中国是酱的发源地,辣酱更是人们日常餐桌的佐餐食品,在中国有着巨大的需求市场。目前市场的调味酱产品大多缺少品牌独特性,产品以互相模仿为主。随着中国国力快速发展,人们的生活水平得到大幅度提高,物质生活得到满足,精神文化需求也随之的增强;互联网的发展促进电子商务快速崛起,购物渠道增加,消费者的选择性增多。如何满足现在消费者的审美趋向,设计具有独特风格的辣酱品牌形象,本篇论文进行了该领域的较深入的研究。基于悦客辣酱产品的优点与不足,市场同类产品所表现出来的问题,寻找产品创新点,寻求独特的品牌风格;符合当代消费群体的文化背景和审美取向,着重挖掘品牌特点;结合传统文化,让辣酱与中国传统文化和现代审美理念相融合。本篇论文致力于建立一个符合时代发展的辣酱品牌,树立品牌独特性,提高辣酱的市场竞争力。
[Abstract]:China is the birthplace of sauce, hot sauce is a daily table food, there is a huge demand market in China. At present, most of the seasoning products in the market lack of brand uniqueness, and the products are mainly imitated to each other. With the rapid development of China's national strength, people's living standards have been greatly improved, the material life has been satisfied, and the spiritual and cultural needs have also been enhanced; the development of the Internet has promoted the rapid rise of e-commerce and the increase of shopping channels. Consumers are more selective. How to satisfy the current consumer's aesthetic trend and design the brand image of chili sauce with unique style, this paper has carried on the thorough research in this field. Based on the advantages and disadvantages of Yuexike chili sauce products and the problems of similar products in the market, we should look for product innovation points, seek for unique brand style, conform to the cultural background and aesthetic orientation of contemporary consumer groups, and focus on tapping brand characteristics. Combine the traditional culture with the traditional Chinese culture and modern aesthetic concept. This thesis is devoted to the establishment of a brand of chili sauce in line with the development of the times, and the establishment of its unique brand and the enhancement of its market competitiveness.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524
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本文编号：1931377