扁平化在“TA技”校园APP设计中的应用

发布时间：2018-05-26 16:48

本文选题：扁平化设计 + 界面设计　；参考：《湖北工业大学》2016年硕士论文

【摘要】：目前在中国民众上网设备中,手机移动终端占有率已超越PC端使用率,手机已成为第一大上网终端设备。随着移动互联网日益普及,相应带动起手机APP应用行业的迅速发展,网民在手机电子商务、信息获取、交通沟流、休闲娱乐等应用软件的使用率都在快速增加。高校年轻用户群族,因其庞大的基数,良好的互联网普及率和本地化聚合体等诸多优势,使得针对校园类的手机APP应用在近年来得到爆破性增长。本文通过对扁平化风格在APP设计中的发展现状进行分析研究,归纳出扁平化设计风格的特点。结合现代校园APP设计中寻求提高操作效率、人机界面清晰、功能至上的解决办法,面对碎片化信息时代人们使用APP过程中的现实问题,笔者从视觉因素、操作因素和情感因素三个方面分析扁平化风格在校园APP设计中的优势与作用,分析出扁平化风格在优化人机交互体验、提高操作效率等方面的积极作用。结合现有国内外校园APP设计风格探析,总结出扁平化在APP设计中图形、色彩、排版和信息架构四个方面的表现形式。此项研究有利于扁平化风格在APP设计中的普及,有利于规范APP设计中的扁平化设计。对探索现代主义设计风格在界面设计、人机交互,信息架构等方面具有现实价值。在理论研究最后,笔者将研究理论与实践"TA技"校园APP设计开发项目相结合,在"TA技"校园APP设计开发中运用扁平化风格的原则和表现形式,最终使理论形成实际的研究成果。
[Abstract]:At present, the mobile terminal share of mobile phone has surpassed the usage rate of PC, and mobile phone has become the largest Internet terminal device in China. With the increasing popularity of mobile Internet, the rapid development of mobile phone APP application industry, Internet users in mobile e-commerce, information access, traffic flow, leisure entertainment and other applications are rapidly increasing the utilization rate. Because of its huge base, good Internet popularization rate and localization aggregation, the mobile phone APP application for campus has been exploding in recent years. In this paper, the development of flat style in APP design is analyzed and the characteristics of flat design style are summarized. Combined with the solution of improving operation efficiency, clear man-machine interface and function first in modern campus APP design, in the face of the practical problems in the process of using APP in the fragmented information age, the author from the visual factors, This paper analyzes the advantages and functions of flattening style in campus APP design from three aspects of operation factor and emotion factor, and points out the positive role of flattening style in optimizing man-machine interaction experience and improving operation efficiency. Based on the analysis of the existing campus APP design style at home and abroad, this paper summarizes the expression forms of flattening in the four aspects of APP design, such as graphics, color, typesetting and information architecture. This research is beneficial to the popularization of flat style in APP design and the standardization of flat design in APP design. It is of practical value to explore modernism design style in interface design, human-computer interaction, information architecture and so on. At the end of the theoretical research, the author combines the research theory with the practical "TA technology" campus APP design and development project, and applies the flat style principle and expression form in the "TA technology" campus APP design and development, finally makes the theory form the actual research result.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.56

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