中信戴卡电子采购平台应用与优化研究

发布时间：2018-05-26 11:11

本文选题：电子商务 + 采购平台　；参考：《燕山大学》2016年硕士论文

【摘要】：随着电子商务的普及,制造型企业的采购模式也在发生着深刻的变化,开始将电子商务引入至采购过程中。中信戴卡股份有限公司的电子采购平台就是在这样的背景下建设的。本文首先对国内外电子商务采购的研究动态和相关概念、理论进行了综述,为后续中信戴卡电子采购平台所存在问题的分析和优化策略的提出奠定了理论基础。其次,本文对中信戴卡电子采购平台的建设背景进行了简要介绍,对其电子采购平台的设计、实现的功能、运行效果进行了阐述。电子采购平台的上线彻底颠覆了中信戴卡传统的采购模式,显著提升了集团采购效率,降低了集团采购成本,增强了供应商管理水平,确保了采购过程的合规性,使采购人员摆脱了周而复始的重复性工作。再次,本文运用相关理论从战略层面及策略层面对中信戴卡电子采购平台所存在的问题进行了剖析。在战略层面上,采购平台存在着未与供应链上下游进行有效衔接、低值易耗品的采购效率低下问题;在策略层面上,采购平台存在着系统管理问题、物料主数据问题、集团推广问题。最后,本文针对电子采购平台所存在的问题,以集团采购战略目标为指引,明确了采购平台的优化目标,并从战略及策略两个层面分别提出了优化策略及实施保障措施。通过这些优化策略及实施保障措施,使得采购平台进一步完善,从而提升采购绩效,促进企业战略目标的实现。本文的研究不仅对于中信戴卡电子采购平台的优化具有重要意义,也可为其它同类型制造企业电子采购平台的搭建和应用提供宝贵的经验。本文还为进一步研究电子商务在企业集团采购过程中的应用提供最新的研究案例。
[Abstract]:With the popularity of electronic commerce, the procurement mode of manufacturing enterprises is also undergoing profound changes, beginning to introduce electronic commerce into the procurement process. CITIC Dai Ka Co., Ltd. electronic procurement platform is built under such a background. In this paper, the research trends and related concepts of e-commerce procurement at home and abroad are first reviewed, which lays a theoretical foundation for the analysis of the problems existing in the electronic procurement platform of CITIC Card and the proposal of optimization strategy. Secondly, this paper briefly introduces the construction background of the electronic procurement platform of CITIC card, and expounds the design, function and operation effect of the electronic procurement platform. The introduction of electronic procurement platform has completely overturned the traditional procurement mode of CITIC card, significantly improved the efficiency of group procurement, reduced the cost of group procurement, enhanced the level of supplier management, and ensured the compliance of the procurement process. The procurers were freed from repeated repetitive work. Thirdly, this paper analyzes the problems of CITIC e-procurement platform from the strategic and strategic levels by using relevant theories. At the strategic level, the procurement platform does not link up effectively with the upstream and downstream of the supply chain, and the procurement efficiency of low-value consumable goods is low; at the strategic level, the procurement platform has system management problems, material master data problems, Group promotion. Finally, aiming at the problems existing in the electronic procurement platform, this paper clarifies the optimization goal of the procurement platform under the guidance of the strategic goal of group procurement, and puts forward the optimization strategy and the implementation safeguard measures from the strategic and strategic levels respectively. Through these optimization strategies and the implementation of safeguards, the procurement platform is further improved, thereby improving procurement performance and promoting the realization of the strategic objectives of the enterprise. The research in this paper is not only of great significance to the optimization of the electronic procurement platform of CITIC card, but also provides valuable experience for the construction and application of the electronic procurement platform of other similar manufacturing enterprises. This paper also provides the latest research case for further research on the application of electronic commerce in enterprise group purchasing process.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F274;F724.6

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