智能手机综合购物APP界面色彩分析与应用研究

发布时间：2018-05-28 15:48

本文选题：APP界面色彩 + 综合购物APP　；参考：《山东师范大学》2017年硕士论文

【摘要】：近年来,互联网的发展和智能手机的大量普及给人们生活带来了很大的便利,手机成为了人们生活中的重要伙伴。伴随着智能手机的兴起,手机应用程序(以下简称APP)也逐渐进入人们的视野,很多事情就可以通过手机APP来完成,如订购外卖、地图导航、新闻浏览、理财咨询、手机支付等等,APP的重要性和价值也日益凸显。社会的发展同样带动了大众审美要求的提高,人们对于色彩也越来越重视,一个优秀的APP设计除了自身的基本功能外,色彩的搭配运用也尤为关键。好的APP色彩运用可以在第一时间吸引用户的眼球,增强个性和吸引力,并在众多APP中脱颖而出,从而提高下载量和使用率。智能手机的使用同样带动了移动电子商务的发展,无论在何时何地,用户即可通过手机进行网络购物,既快捷又方便,这也使得购物类APP成为使用率较高的APP之一,其色彩的应用也具有较高的研究价值。本篇论文以综合购物APP的图标(icon)和用户界面(英文缩写:UI)为研究对象,着重进行了关于其图标界面和用户界面的色彩应用研究。首先对APP界面色彩相关理论进行了概述,其次对APP界面色彩应用进行了分析,尤其重点分析研究了综合购物APP界面色彩;再次系统研究了国内外综合购物APP的界面色彩,对比分析其色彩应用的差异,对国内综合购物APP界面色彩应用存在的问题进行分析,并提出一些建议。最后通过色彩设计实践对总结的观点进行了检验,以期对今后的相关设计的研究提供参考。本篇论文内容主要分为以下五个章节:第1章主要阐述了论文的研究的背景、研究的对象、研究的目的和意义、研究的重点、难点、创新点以及研究的方法,从多个方面来论述智能手机APP界面色彩研究的重要性和价值。第2章主要概述了APP界面色彩应用的相关理论,包括色彩基本原理、色彩心理学理论、色彩搭配方法等,为APP界面色彩研究提供相应的理论基础和指导。第3章主要分析了APP界面色彩的应用,探讨了在进行APP界面色彩设计时应考虑的因素以及色彩在APP界面中的作用,并着重分析了综合购物APP界面中的色彩应用。这一章节对于下文的设计实践起到直接的指导作用。第4章是本篇论文的中心章节,这一章主要是研究分析了国内外不同品牌的综合购物APP界面色彩,总结该类APP界面的配色特点,分析它们配色所存在的问题并提出改进建议,并在此基础上归纳出适用于购物类APP的色彩应用原则,为下文的设计实践打好理论基础。第5章是设计实践章节,即通过实际的色彩设计对总结出的色彩应用原则进行检验。
[Abstract]:In recent years, the development of the Internet and the popularity of smart phones have brought great convenience to people's lives, mobile phones have become an important partner in people's lives. With the rise of smartphones, mobile phone applications (app) have gradually entered the field of vision, many things can be accomplished through mobile APP, such as take-out, map navigation, news browsing, financial advice. Mobile payment and so on the importance and value of app is also increasingly prominent. The development of society has also led to the improvement of the aesthetic requirements of the public. People pay more and more attention to color. In addition to the basic functions of an excellent APP design, the collocation of color is also particularly critical. Good APP color usage can attract users' attention, enhance personality and appeal, and stand out in many APP, thus increasing downloads and usage. The use of smart phones has also driven the development of mobile e-commerce. No matter when and where, users can shop online through their mobile phones, which is fast and convenient, which makes shopping APP become one of the APP with high utilization rate. The application of its color also has higher research value. This thesis focuses on the color application of the icon interface and the user interface of the integrated shopping APP and the user interface (abbreviated as: UI). First of all, the theory of APP interface color is summarized, then the application of APP interface color is analyzed, especially the comprehensive shopping interface color of APP is analyzed. Thirdly, the interface color of domestic and foreign integrated shopping APP is systematically studied. This paper compares and analyzes the difference of color application, analyzes the problems existing in the color application of APP interface for comprehensive shopping in China, and puts forward some suggestions. Finally, through the practice of color design to test the views summarized, in order to provide reference for the future research of related design. The content of this paper is divided into the following five chapters: chapter 1 mainly describes the background of the research, the object of the study, the purpose and significance of the study, the key points, difficulties, innovation points and research methods. This paper discusses the importance and value of color research on APP interface of smart phone from many aspects. The second chapter mainly summarizes the related theories of APP interface color application, including the basic principle of color, color psychology theory, color collocation method and so on, which provides the corresponding theoretical basis and guidance for the research of APP interface color. Chapter 3 mainly analyzes the application of APP interface color, discusses the factors that should be considered in the design of APP interface color and the function of color in APP interface, and emphatically analyzes the application of color in comprehensive shopping APP interface. This chapter plays a direct guiding role in the design practice below. Chapter 4 is the central chapter of this paper. This chapter mainly studies and analyzes the comprehensive shopping APP interface color of different brands at home and abroad, summarizes the color matching characteristics of this kind of APP interface, analyzes the problems existing in their color matching, and puts forward some suggestions for improvement. On this basis, the color application principles applicable to shopping APP are summed up, which lays a good theoretical foundation for the design practice below. Chapter 5 is the chapter of design practice, that is, through the actual color design to sum up the application of color principles to test.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56

【参考文献】