互联网时代的快递包装设计研究

发布时间：2018-06-04 21:15

本文选题：互联网 + 快递包装　；参考：《湖南师范大学》2016年硕士论文

【摘要】：在现代互联网和电子商务飞速发展的浪潮下,带动着现代快递行业的快速发展,使得快递包装设计亦需要与时俱进地充实完善自身,交互设计、情感设计、服务设计和用户研究等理念、方法在不断冲击着快递包装设计的新视野。目前就我国的现状而言,快递行业多对快递包装不够重视,不适应急剧扩大的快递市场的需求,存在许多问题。在快速多变的市场竞争压力下,快递包装作为快递行业不可缺少的组成部分,需要新的设计策略和方法与之相适应,不仅要考虑功能的需求,注重视觉审美效果和用户体验,还需要考虑环境因素。本文以互联网时代的快递包装设计为研究对象,分析了我国快递行业的发展环境和快递包装存在的问题,对其不合理的现象提出改良性建议。因此,在旧快递包装设计的基础上优化快递包装的设计的理念和思路,建立一个完善配套的快递包装设计管理体系,是对传统快递包装形式及概念的延伸,亦是包装界进一步努力研究的方向。本文分为四个部分:第一部分,绪论。阐述本课题研究的目的和意义,论述网络购物时代下快递的发展现状及其背景,整理现有研究资料,梳理研究思路,确定快递包装的设计研究方向与范围。第二部分,快递包装概述。从互联网时代快递行业发展所处的时代背景下,对快递包装的概念、作用、功能、地位等进行概述。第三部分,快递包装调研分析。通过现状调查研究,探讨快递包装存在的不足,分析现有快递包装的种种问题,了解消费者、网络卖家、快递公司对快递包装的需求,从而对快递包装有一个整体清楚的认识,指明快递包装设计探索方向。第四部分,快递包装设计思路。根据互联网购物崛起的这个新环境,探讨快递包装设计所需遵循的互动性,环保性、人性化、轻量化、适度设计等原则,对设计要点进行归纳总结,并对相关设计方案进行探索和展示。
[Abstract]:With the rapid development of modern Internet and electronic commerce, the rapid development of modern express delivery industry, making express packaging design also need to improve themselves with the times, interactive design, emotional design, Service design and user research and other concepts, methods are constantly impacting the new vision of express packaging design. As far as the present situation of our country is concerned, there are many problems existing in express delivery industry, which do not pay enough attention to express packaging, and do not adapt to the demand of rapidly expanding express market. Under the pressure of rapid and changeable market competition, express package, as an indispensable part of express delivery industry, needs new design strategies and methods to adapt to it, not only to consider the needs of function, but also to pay attention to the visual aesthetic effect and user experience. Environmental factors also need to be taken into account. This paper takes the express package design in the Internet age as the research object, analyzes the development environment of express delivery industry in China and the problems existing in express package, and puts forward some suggestions for improving the unreasonable phenomenon. Therefore, on the basis of the old express package design, to optimize the idea and train of thought of the express package design, to establish a complete supporting express package design management system is an extension of the traditional express package form and concept. It is also the direction of further research in packaging industry. This article is divided into four parts: the first part, introduction. This paper expounds the purpose and significance of this research, discusses the current situation and background of express delivery in the era of online shopping, collates the existing research materials, combs the research ideas, and determines the direction and scope of the design and research of express package. The second part, express package summary. Under the background of the development of express delivery industry in the Internet era, the concept, function, function and status of express package are summarized. The third part, express package investigation and analysis. Through the investigation and study of the present situation, this paper discusses the shortcomings of express packaging, analyzes the problems existing in express packaging, and understands the needs of consumers, online sellers and express delivery companies to express packaging, so as to have an overall and clear understanding of express packaging. To point out the direction of express package design exploration. The fourth part, express package design idea. According to this new environment of Internet shopping, this paper discusses the principles of interaction, environmental protection, humanization, lightweight and moderate design of express package design, and summarizes the design essentials. The related design scheme is explored and displayed.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB482

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