社区邻里中心商业环境系统设计研究

发布时间：2018-06-07 01:34

本文选题：邻里中心 + 社区　；参考：《北京建筑大学》2016年硕士论文

【摘要】：随着城乡一体化的建设,人们对未来商业和服务业在各区域的发展动态更加关注。当前区域型购物中心和百货商场,商业定位雷同,同质化现象严重,满足不了社区日常生活的家庭消费需求,且较远距离的地理位置和城市不乐观的交通情况,都影响到人们的消费体验。邻里中心作为一种服务于商圈半径1.5公里范围内的社区商业类型,为人们提供了家庭日常商业服务,特别是社区医养、亲子互动、文化娱乐的场所,在满足了基本购物的前提下,更满足了人们的文化娱乐需求,使人们在闲暇时间及节假日期间,足不出户的情况下,可以“有地可逛,有东西可玩,有氛围可聊,有场所可学,有空间可养”,创造出更适宜居住的空间环境。本文就社区邻里中心为研究主体,通过对其相关资料和文献的学习与实际案例的调研分析,总结出邻里中心的特点与案例中存在的优势和不足之处,然后通过对相关理论的学习,提出针对性理论体系和设计原则,并最终用于商业环境系统设计的过程中。首先,是对社区邻里中心相关研究理论基础的归纳和概念的界定,并与其它商业中心模式从建筑面积、服务半径、定位人群、业态定位等方面进行对比,得出其合理规划、有序建设的优势;其次,通过对苏州工业园区和北京社区商业国美第一城的调研、分析和总结,归纳出其业态的组合、商业环境系统设计的特点、存在的问题和对人们的影响;最后通过对环境心理学、社会形为学、消费心理、消费文化等理论知识的学习,形成一套针对邻里中心商业模式的理论体系和设计原则,后将其运用于邻里中心的功能布置、视觉空间形象、绿化环境、无障碍人性服务、光环境、色彩、空间界面和公共设施系统设计的方法中,指出设计要点和设计细节。并研究了互联网时代下,未来网络电子商务与邻里中心实体商业融合的方法。邻里中心在满足了人们基本的物质需求功能外,更为人们提供了社区养老、家政、社区客厅的空间,为人们提供了逗留闲谈的场所,促进了邻里关系的和谐发展,带动了社区型消费,形成了新邻里的社区文化,减弱了城市交通压力,避免了时间、金钱、能源等方面的消耗,是未来国内社区商业中心发展的必然趋势。希望通过本文的研究内容,可以加强读者对邻里中心的认识,为相关学者及未来邻里中心在国内的发展建设提供可参考性建议。
[Abstract]:With the construction of urban-rural integration, people pay more attention to the future development of business and service industry in various regions. At present, the regional shopping centers and department stores have the same business orientation, and the homogeneity phenomenon is serious, which can not meet the needs of the families in the daily life of the community, and the remote geographical location and the urban traffic situation are not optimistic. All affect people's consumption experience. As a kind of community business type serving within 1.5 km radius of commercial circle, neighborhood center provides people with daily business services, especially community medical care, parent-child interaction, and cultural entertainment. On the premise of satisfying basic shopping, it also satisfies people's cultural and entertainment needs, so that people can "have places to visit, have things to play, have atmosphere to chat about, and places to learn from during their leisure time and holidays," he said. There is space to keep ", create a more livable space environment." This paper summarizes the characteristics of neighborhood center and the advantages and disadvantages of the case through the study of relevant materials and literature and the investigation and analysis of the actual cases on the basis of the community neighborhood center as the main body of the research. Then, through the study of relevant theories, the paper puts forward the relevant theory system and design principles, and finally applies them to the process of business environment system design. First of all, it summarizes the theoretical basis of community neighborhood center research and defines the concept, and compares it with other business center models from the aspects of building area, service radius, location of crowd, location of business status, and so on, and draws its reasonable plan. Secondly, through the investigation, analysis and summary of Suzhou Industrial Park and the first City of Beijing Community Commercial Gome, we conclude the combination of its business form, the characteristics of the commercial environment system design, the existing problems and the influence on people. Finally, through the study of environmental psychology, social form learning, consumer psychology, consumer culture and other theoretical knowledge, a set of theoretical system and design principles for the business model of neighborhood center are formed, and then applied to the functional layout of neighborhood center. In the design methods of visual space image, greening environment, barrier-free human service, light environment, color, spatial interface and public facilities system, the design essentials and design details are pointed out. The paper also studies the method of the future integration of network e-commerce and neighborhood-centered entity business in the internet age. In addition to satisfying the basic material needs of people, the neighborhood center provides the space for community pension, housekeeping, community living room, provides a place for people to stay and talks, and promotes the harmonious development of neighborhood relations. It is the inevitable trend of the development of the community commercial center in the future that the consumption of community type is driven, the community culture of new neighborhood is formed, the pressure of urban traffic is weakened, and the consumption of time, money and energy is avoided. It is hoped that through the research of this paper, readers' understanding of the neighborhood center can be strengthened, and some suggestions can be provided for the development and construction of the neighborhood center in China.
【学位授予单位】：北京建筑大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TU984.12

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