B2C电子商务企业物流模式选择研究

发布时间：2018-06-07 01:29

本文选题：B2C电子商务企业 + 物流模式　；参考：《福建师范大学》2016年硕士论文

【摘要】：电子商务和物流具有相互促进又相互制约的关系。一方面,近年来中国电子商务在服务业领域市场快速扩张,发展速度迅猛,在市场运作空间、组织管理模式、物流技术进步等方面极大地促进了物流业整体发展水平的提高。另一方面,从发展速度和发展水平上看,当前中国的物流业发展远远滞后于电子商务,现代物流业的发展落后已经成为制约电子商务行业市场规模扩张的巨大瓶颈。因此,在此背景下,国内的电商企业纷纷自建物流配送体系,以提升配送速度,弥补物流个性化服务不足、配送效率不高等制约企业高速发展的缺陷。本研究以B2C电子商务企业为对象,探讨该类型企业的物流模式选择问题。文章首先介绍和评价了B2C电子商务企业的四种主流的物流模式：自营物流模式、第三方模式,物流联盟模式、物流一体化模式；然后结合该类企业物流发展现状,对其物流模式选择的宏微观影响因素进行分析；继而又以京东商城自营物流模式为例,着重分析该类企业的自营物流模式选择问题；最后,对该类企业的物流选择问题给出建议。经研究得出以下结论：首先,B2C电子商务自营物流模式具有高配送效率、高服务质量等优点,同时还具有高风险缺点；其次,在线上交易市场日益繁荣以及消费者个性化需求增强的背景下,物流服务水平已成为B2C电商企业竞争的核心点之一,而选择合适的物流模式是B2C电商企业提高物流服务水平的关键；最后,B2C电子商务市场欲寻求扩大化发展,关键是优化物流服务模式以提高消费者满意度,并通过物流整合与系统化管理以实现物流信息与物流作业环节的优化与整合,以及发展“云配送”新模式以满足消费者个性化的需求。
[Abstract]:E-commerce and logistics have the relationship of mutual promotion and mutual restriction. On the one hand, in recent years, E-commerce has expanded rapidly and developed rapidly in the field of service industry in China. It has greatly promoted the improvement of the overall development level of the logistics industry in the aspects of market operation space, organization and management mode, logistics technology progress and so on. On the other hand, in terms of the speed and level of development, the development of logistics industry in China lags far behind the development of electronic commerce, and the backward development of modern logistics industry has become a huge bottleneck restricting the expansion of market scale of e-commerce industry. Therefore, in this context, domestic e-commerce enterprises have built their own logistics distribution system in order to improve the speed of distribution, make up for the lack of personalized logistics services, distribution efficiency and other constraints on the rapid development of enterprises. This research takes B2C e-commerce enterprise as the object, discusses the logistics mode choice of this kind of enterprise. This paper first introduces and evaluates the four main logistics modes of B2C e-commerce enterprises: self logistics mode, third party model, logistics alliance mode, logistics integration mode, and then combines the current situation of logistics development of this kind of enterprises. This paper analyzes the macro and micro influencing factors of logistics mode selection, and then takes JingDong mall self-management logistics model as an example to analyze the selection of self-owned logistics mode of this kind of enterprises. Finally, This paper gives some suggestions on logistics selection of this kind of enterprises. The conclusions are as follows: firstly, B2C e-commerce self-run logistics model has the advantages of high distribution efficiency, high service quality and high risk. With the increasing prosperity of online trading market and the increasing demand of consumers, the level of logistics service has become one of the core points in the competition of B2C e-commerce enterprises. Choosing the appropriate logistics model is the key to improve the logistics service level of B2C e-commerce enterprises. Finally, if the B2C e-commerce market wants to seek expansion and development, the key is to optimize the logistics service model to improve consumer satisfaction. Through logistics integration and systematic management to realize the optimization and integration of logistics information and logistics operation, and to develop a new model of "cloud distribution" to meet the personalized needs of consumers.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F252

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