文化距离对中国跨境电子商务的影响

发布时间：2018-06-07 13:56

本文选题：文化距离 + 跨境电子商务　；参考：《南昌大学》2017年硕士论文

【摘要】：自全球金融危机爆发以来,中国传统对外贸易受到巨大冲击,跨境电子商务却势头强劲,呈现出高速增长的态势。而跨境电子商务在中国还是一种新兴对外贸易模式,目前还处在初步发展阶段,研究文化因素在中国跨境电子商务贸易中的影响与作用,对中国跨境电子商务快速、健康、稳定的发展具有重要意义。尽管中国跨境电子商务得到了国家的大力支持,发展速度甚至赶超了发达国家,但其进出口贸易结构并不平衡,加大了跨境电子商务贸易的风险。研究跨境电子商务进出口贸易结构问题,需要对其影响因素进行分析,本文结合国家文化维度理论和国际贸易理论,运用贸易引力模型分析文化距离对跨境电子商务的影响,从文化视角解释中国跨境电子商务问题产生的原因,研究内容和结论如下:第一,文化距离对中国进口跨境电子商务存在显著性相关关系,当文化距离作为整体变量时,对中国进口跨境电子商务存在负相关关系;当文化距离作为五个组合变量时,权力距离维度等对中国进口跨境电子商务存在正相关关系,集体/个人主义维度等对中国进口跨境电子商务存在负相关关系。第二,文化距离对中国出口跨境电子商务的影响有所不同,当文化距离作为整体变量时,对中国出口跨境电子商务存在负相关关系;当文化距离作为五个组合变量时,长短期导向维度对中国出口跨境电子商务不存在影响,其余四个维度均对中国出口跨境电子商务存在负相关关系。第三,文化距离作为整体变量时,对中国进口跨境电子商务的影响要大于对中国出口跨境电子商务的影响;文化距离作为五个组合变量时,各个维度对中国进口和出口跨境电子商务的影响大小存在不同。
[Abstract]:Since the outbreak of the global financial crisis, China's traditional foreign trade has suffered a huge impact, but cross-border e-commerce has a strong momentum, showing a rapid growth trend. Cross-border e-commerce is still a new foreign trade model in China, and it is still in its initial stage of development. To study the influence and role of cultural factors in China's cross-border e-commerce trade, it is fast and healthy for China's cross-border e-commerce. Stable development is of great significance. Although China's cross-border e-commerce has been greatly supported by the state and the speed of development has surpassed that of the developed countries, the structure of its import and export trade is not balanced, which increases the risk of cross-border e-commerce trade. In order to study the structure of cross-border electronic commerce import and export trade, we need to analyze its influence factors. Combining the theory of national culture dimension and international trade theory, this paper analyzes the influence of cultural distance on cross-border electronic commerce by using trade gravity model. The research contents and conclusions are as follows: first, cultural distance has a significant correlation with China's import cross-border e-commerce, when cultural distance is taken as a whole variable. When the cultural distance is taken as the five combined variables, the dimension of power distance has a positive correlation with the cross-border e-commerce of China's import. There is a negative correlation between the dimension of collectivity and individualism on cross-border e-commerce in China. Secondly, the influence of cultural distance on cross-border e-commerce of China's export is different. When cultural distance is taken as a whole variable, there is a negative correlation to cross-border electronic commerce of China's export, and when cultural distance is taken as five combination variables, The long and short term orientation dimension has no influence on China's export cross-border electronic commerce, while the other four dimensions have negative correlation with China's export cross-border electronic commerce. Thirdly, when cultural distance is taken as a whole variable, the influence on China's import cross-border electronic commerce is greater than on China's export cross-border electronic commerce. The impact of each dimension on Chinese import and export cross-border e-commerce is different.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F752.6

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