GDWM药房发展战略研究

发布时间：2018-06-15 03:10

本文选题：药品零售连锁 + 环境分析　；参考：《山西大学》2016年硕士论文

【摘要】：随着中国药品经济的快速发展、医疗制度的改革和开放药品市场的不断深化,山西药品零售行业正面临着巨大的机遇和挑战。2015年,全国药品分销市场整体看来还不错,但增长速度有所放缓、利润空间不断缩小将持续存在,药品连锁零售的集中度有待提高。2015年6月,商务部发布了《2014年药品流通行业运行统计分析报告》,报告显示2014年,我国的药品流通行业销售总额达15021亿元,这其中,药品零售市场完成3004亿元。截至2013年底,全国药房门店总数达43.26万家,药品连锁零售企业3570家,下辖门店15.82万家,单体零售药房27.44万家。这些数据与前几年相比又有发展和增长。此外,电子商务全面高速地发展,也吸引了越来越多的制药企业开始选择依靠电子商务来寻求新的机遇。2015年,国内网上药店销售额达到40多亿元,京东,天猫,当当,1号店等电商巨头纷纷加入到药品B2C的竞争之中。传统药房不得不谨慎对待这一形势。在"新医改"的作用下,"大医疗时代"已成为我国医药行业当前最主要的特点。国家不断出台各种相关政策,市场增长速度正在不断放缓,业内人士预计在不久的将来,药企必须面对越来越困难的盈利模式。此外,分散的市场必然带来兼并、重组等行业"大动作",药品零售行业的集中度还会提升。由于政策因素的影响逐渐增加,消费者消费观念的改变,药品零售市场上的种类也会随之变化。·GDWM药房连锁有限公司是一家民营药品零售连锁企业,自2003年成立以来,始终扛着"平价药房"的大旗在与传统的药房做竞争。该企业经过十几年的发展,已成为山西本土药品连锁企业的领军人物,特别是2011年与国务院国资委直属的世界500强企业中国药品集团旗下的国大药房成功重组,成立山西GDWM药房连锁有限公司,建立了更加强大的药品连锁零售体系。本文以GDWM药房为例,对山西本土药品零售连锁企业的发展战略进行了研究,其中着重研究了本土连锁药房所具有的优势和劣势,以及面临的机会和挑战,试图通过为GDWM药房制定适宜的应对战略,让其在当前越来越复杂的市场和激烈的竞争中占据主动位置,抢得先机。同时,本文的客观分析也为与GDWM药房相似的本土其他药品连锁企业是否能构合理配置资源、合作共赢、"抱团取暖"提供了可供参考研究方向和内容。
[Abstract]:With the rapid development of China's drug economy, the reform of the medical system and the deepening of the opening up of the pharmaceutical market, the drug retail industry in Shanxi is facing enormous opportunities and challenges. In 2015, the national drug distribution market as a whole looks good. However, the growth rate has slowed, profit margins will continue to shrink, and the concentration of drug chain retailing needs to be improved. In June 2015, the Ministry of Commerce released the Statistical Analysis report on the Operation of the Drug Circulation Industry in 2014, which shows that in 2014, China's drug circulation industry sales to 1.5021 trillion yuan, which, drug retail market completed 300.4 billion yuan. By the end of 2013, there were 432600 pharmacies nationwide, 3570 drug chains, 158200 stores and 274400 retail stores. These figures are growing and growing compared with previous years. In addition, the rapid development of e-commerce has attracted more and more pharmaceutical enterprises to choose to rely on e-commerce to seek new opportunities. In 2015, the sales of domestic online pharmacies reached more than 4 billion yuan, JingDong, Tmall, Dangdang, No.1 store and other e-commerce giants have joined the pharmaceutical B-2 C competition. Traditional pharmacies have to be cautious about the situation. Under the action of "New Medical Reform", "Great Medical Age" has become the most important feature of Chinese medicine industry. Market growth is slowing, and industry insiders expect drug companies to face increasingly difficult profit models in the near future. In addition, the decentralized market will inevitably bring mergers, restructuring and other industries "big action", drug retail industry concentration will also increase. As the influence of policy factors increases gradually and consumer consumption concept changes, so will the variety in the drug retail market. GDWM Pharmacy chain Co., Ltd. is a private drug retail chain company, which has been established since 2003. Always carrying the flag of "parity pharmacy" in the competition with the traditional pharmacy. After more than ten years of development, this enterprise has become a leading figure in local drug chain enterprises in Shanxi, especially the successful reorganization in 2011 with the National Congress Pharmacy of the China National Pharmaceutical Group, a world 500 leading enterprise directly under the State Administration and Administration Commission of the State Council. Established Shanxi GDWM Pharmacy chain Co., Ltd. to establish a more powerful drug chain retail system. Taking GDWM pharmacy as an example, this paper studies the development strategy of local drug retail chain enterprises in Shanxi Province, and focuses on the advantages and disadvantages of local chain pharmacies, as well as the opportunities and challenges they face. This paper attempts to make appropriate coping strategy for GDWM pharmacy, so that it can take the initiative position in the increasingly complex market and fierce competition. At the same time, the objective analysis of this paper also provides a reference for the local drug chain enterprises similar to the GDWM pharmacy whether they can reasonably allocate resources, cooperate and win together, and provide reference for the research direction and content of "Baotuan heating".
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F721;F272

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