《案例》：BF公司—大农人农产品电商平台创业创新研究

发布时间：2018-06-15 04:10

本文选题：农产品 + 电商平台　；参考：《暨南大学》2016年硕士论文

【摘要】：电子商务和网络经济是在计算机互联网技术迅速发展的推动下出现的,电子商务给人们带来了各种实实在在的便利,因而吸引了越来越多的行业和企业。在我国,农业一直是一个传统弱势产业。将电子商务引入农业领域,使电子商务更好地为农产品生产经营服务,已为解决农产品高效流通的重要途径。本研究以管理学、电子商务、供应链管理等相关理论为基础,针对农产品营销的现状,从电子商务网络平台建设及营销的需求出发,分析了BF公司大农人农产品电商平台设计方案,为BF公司大农人农产品电商平台的建设和运营提供策略指导。本文首先对大农人农产品电商平台的项目相关背景、研究文献和所涉及的理论进行了介绍。接着,对公司运作模式、产品与服务的核心模块与特性进行了分析,运用波特五力竞争模型分析了项目经营环境和项目的可行性,进一步分析了公司的资源与能力,由此,提出了项目的设计方案和建设计划。在以上分析的基础上,提出项目的融资计划,并对项目进行了收入和支出预测、现金流预测和项目效益评价。通过计算分析,得到了本项目计划投资额及风险融资额。进而估算出项目经营前5年的净现值、修正的内部收益率、动态投资回收期,得到了本项目的经济效益。最后,分析了项目实施可能遇到的风险及其应对策略。
[Abstract]:E-commerce and network economy are promoted by the rapid development of computer Internet technology. E-commerce brings people a variety of practical convenience and attracts more and more industries and enterprises. In our country, agriculture has been a traditional weak industry. It is an important way to solve the problem of efficient circulation of agricultural products by introducing electronic commerce into the field of agriculture and making it better serve for the production and management of agricultural products. Based on the theories of management, electronic commerce, supply chain management and so on, this study aims at the current situation of agricultural products marketing, and starts from the requirements of e-commerce network platform construction and marketing. This paper analyzes the design scheme of the agricultural product e-commerce platform of BF company, which provides the strategic guidance for the construction and operation of the agricultural product e-commerce platform of BF company. In this paper, the background, the research literature and the related theories of the agricultural product e-commerce platform are introduced in this paper. Then, the operation mode, the core modules and characteristics of products and services are analyzed, and the project management environment and project feasibility are analyzed by using Porter's five-force competition model, and the resources and capabilities of the company are further analyzed. The design and construction plan of the project are put forward. On the basis of the above analysis, the project financing plan is put forward, and the project income and expenditure forecast, cash flow forecast and project benefit evaluation are carried out. Through calculation and analysis, the planned investment and risk financing amount of the project are obtained. Then the net present value of 5 years before the operation of the project, the revised internal rate of return and the dynamic investment payback period are estimated, and the economic benefits of the project are obtained. Finally, the paper analyzes the possible risks of project implementation and its countermeasures.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F324

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