长春银都职业培训公司核心竞争力建构研究

发布时间：2018-06-16 03:50

本文选题：银都公司 + 经营能力　；参考：《吉林财经大学》2017年硕士论文

【摘要】：随着全球化和信息时代的到来,市场竞争更加激烈,在市场大潮中搏击的广大中小微企业及其自身的生存、发展,更加受到人们的关注。中小微企业如何在市场竞争中,提升自己的核心竞争力,以求得自身的可持续发展,已经成了当下理论界和业界普遍关注的课题。本文结合教育培训公司的实际案例,参照当代现代管理学理论以及相关的企业核心能力理论,探索这类公司的发展规律和生存之道,分析其存在的问题,建立一个崭新的研究模式或方法策略体系,给出可行性的对策建议,可以直接为广大中小微企业作参考,为其核心竞争力提升的实践给出服务,对置身国内外激烈市场竞争环境的中小微企业,具有重要的借鉴作用和参考价值。本文研究借助竞争力理论、现代管理理论,在广泛涉猎核心竞争力研究成果的基础上,界定和探讨丰富中小微企业的核心竞争力要素。通过文献资料法、案例分析法、定性分析法、定量分析法和理论与实践相结合方法,主要通过调研、座谈,收集案例公司的第一手资料,结合案例公司和当前市场经济的实际,展开民营教育培训企业核心竞争力建构的研究。本文认为,要提高长春银都职业培训公司(以下简称长春银都公司)的主业经营能力,需要抢抓手机软件设计类市场、巩固电子商务技术类市场、开拓微商创业培训类市场、做实手机维修培训类市场;要提升公司的企业管理能力,需要建立健全管理规则制度、完善公司运营管理机构、优化人力资源管理;要提高公司的技术引入能力,需要引入“互联网+”培训机制、引入竞争性学习思维、引入电子商务应用服务平台;要提高长春银都公司的服务创新能力,需要不断加大创新投入力度、创新ERP为核心的集成系统、创新体验式培训模式。只有这样,才能使长春银都公司才能真正形成公司的核心竞争力,在激烈的市场竞争中立足于不败之地。
[Abstract]:With the advent of globalization and the information age, the market competition is becoming more intense, and the survival and development of the majority of small and medium-sized enterprises fighting in the market tide and their own development have attracted more and more attention from people. How to improve their core competitiveness in the market competition in order to achieve their own sustainable development has become a common concern in the field of theory and industry. Based on the practical cases of education and training companies, this paper, referring to the modern management theory and the related core competence theory, explores the development law and the way of survival of this kind of companies, and analyzes the existing problems. Establishing a new research model or method strategy system, giving feasible countermeasures and suggestions, can be a direct reference for the vast number of small and medium-sized enterprises, and serve for the practice of enhancing their core competitiveness. It has important reference function and reference value for the small and medium enterprises which are in the fierce market competition environment at home and abroad. This paper, with the help of competitiveness theory and modern management theory, defines and discusses the elements of core competence of medium, small and micro enterprises on the basis of extensive research results of core competence. Through the methods of literature, case analysis, qualitative analysis, quantitative analysis and combination of theory and practice, mainly through investigation, discussion, collecting first-hand information of case companies, combining case companies with the reality of the current market economy, Research on the construction of core competence of private education and training enterprises. This paper holds that in order to improve the main business operation ability of Changchun Yindu Vocational training Company (hereinafter referred to as Changchun Yindu Company), it is necessary to seize the mobile phone software design market, consolidate the e-commerce technology market, and open up the micro-business entrepreneurial training market. In order to improve the management ability of the company, it is necessary to establish and perfect the management rules and regulations, perfect the operation and management organization of the company, optimize the human resource management, improve the technology introduction ability of the company, We need to introduce the "Internet" training mechanism, competitive learning thinking, e-commerce application service platform, to improve the service innovation ability of Changchun Yindu Company, we need to continuously increase innovation investment. Innovative ERP as the core of the integrated system, innovative experiential training model. Only in this way can Changchun Yindu Company truly form its core competitiveness and stand in an invincible position in the fierce market competition.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271

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