基于“淘宝村”视角的农产品销售模式探析

发布时间：2018-06-17 02:12

本文选题：淘宝村 + 农产品　；参考：《农业经济》2017年07期

【摘要】：传统的农产品销售模式主要是"农户+市场"、"农户+企业"、"农户+合作社+企业",农户处在较为弱势的地位,农户与企业之间处于不对等的位置上,导致农产品的销售往往出现低效率和无秩序的非正常状态。互联网时代,伴随着电子商务的不断发展,农产品的销售模式发生较大转变,尤其是"淘宝村"的出现,带动农产品销售模式的转型升级,出现了"农户+网络+公司"的新模式,大力提升了农产品销售的效率,提高了农户的农产品收入。本文通过分析"淘宝村"农产品销售模式的内涵与特点、优势及原因,探讨农产品销售模式转型发展的对策建议,以期广泛拉动农产品销售、积极引导农户创新创业、大幅提升农民收入。
[Abstract]:The traditional marketing mode of agricultural products is mainly "peasant household market", "peasant household enterprise", "farmer household cooperative enterprise", the farmer household is in a relatively weak position, and the peasant household and enterprise are in an unequal position. As a result, the sale of agricultural products is often inefficient and disorderly abnormal state. In the Internet era, with the continuous development of electronic commerce, the marketing mode of agricultural products has changed greatly, especially the appearance of "Taobao Village", which leads to the transformation and upgrading of agricultural products sales model. The emergence of a new model of "peasant household network company" has greatly improved the efficiency of agricultural product sales and raised the farm household's agricultural income. Based on the analysis of the connotation, characteristics, advantages and reasons of "Taobao Village" agricultural product marketing model, this paper discusses the countermeasures and suggestions for the transformation and development of agricultural product marketing model, with a view to extensively promoting agricultural product sales and actively guiding farmers to innovate and start their own businesses. The income of farmers will be greatly increased.
【作者单位】：湖北三峡职业技术学院;
【基金】：2016年宜昌市科技计划软科学项目,项目名称《“双创”背景下宜昌农产品电子商务策略研究》项目编号A16-30310
【分类号】：F323.7;F724.6

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