兰州市永登县苦水玫瑰产业发展问题与建议

发布时间：2018-06-17 03:30

本文选题：兰州市永登县 + 苦水玫瑰　；参考：《西北农林科技大学》2017年硕士论文

【摘要】：苦水玫瑰作为兰州市永登县支柱型农业产业,不仅种植面积大,而且加工的干鲜花、花苞、化妆品、玫瑰精油、酒饮、保健等产品,国内外市场占有率都较高。因近年来国内各行业市场萎缩,于是对如何进行产业自身结构调整以应对目前市场压力,对保障花农自身利益以及促进永登县经济长远发展具有重要意义。本调查研究主要以永登县苦水玫瑰产业的发展自身现状和问题两方面着手:通过走访农户、企业、基层相关政府部门,从永登县苦水玫瑰产业在种植规模、技术资金、产业管理、内部市场竞争、产品研发、政府引导等方面进行深入研究分析,最终提出合理性的建议作为参考和指导。调查研究取得以下结果:1.永登县苦水玫瑰产业现状。第一,种植规模已成气候。全县苦水玫瑰栽植面积约2700 hm2,栽植范围已扩展到永登县红城、龙泉、大同、柳树、城关、树屏、上川、连城、河桥等乡镇;第二,产业已具规模。现有玫瑰深加工龙头企业6家,玫瑰精油加工企业达10余家,干花蕾加工点40多家,仅2016年加工能力达30000 t以上,生产玫瑰油600 kg,加工花蕾1000 t,生产糖浆50 t;第三,加工产品产销悬殊。初级加工产品涉及新型化工产业、医药保健产品、食品酒饮以及日化美容等多个领域,产品种类繁多,销往全国各地以及许多国家和地区,但总体而言销量不大;第四,资质认证与时俱进。现已完成“苦水玫瑰原产地标记注册”、“苦水玫瑰证明商标注册”和中国(苦水)型玫瑰精油国际标准的颁布实施。2.永登县苦水玫瑰产业目前存在的问题。永登县苦水玫瑰产业目前主要存在内忧外患“双重”压力问题。内因方面体现在:基地建设规模小、新品种选育停滞、产业抱团互补发展意识差、趋于原材料生产无科研创新、外部市场不精不强等问题;外因方面主要体现在原产地依法保护工作滞后等问题。3.对永登县苦水玫瑰产业发展的建议。第一,加强新品种培育和重视种苗无毒繁育工作;第二,从栽植方式、栽植时间和修剪方式上提高栽培管理技术水平;第三,学习和借鉴国内先进的采后处理技术,提高产品品质;第四,学习并引进国内外先进深加工技术和设备,结合自身实际进行新产品和深加工产品研发,拓展领域,延伸产业链;第五,转变营销理念。结合当地条件,积极发展农村电子商务产业,以行政村为单元建设服务点并搭建产业电商平台。第六,调整产业结构,形成一、二、三产良性循环的新局面。
[Abstract]:As a pillar agricultural industry of Yongdeng County, Lanzhou City, Kushui Rose not only has a large planting area, but also has a high market share of dried flowers, bracts, cosmetics, rose essential oil, wine and drink, health care and so on. Due to the shrinking of domestic market in recent years, it is of great significance to adjust the industrial structure to deal with the current market pressure, to protect the farmers' own interests and to promote the long-term economic development of Yongdeng County. This investigation and research mainly focuses on the present situation and problems of the development of bitter water rose industry in Yongdeng County. By visiting farmers, enterprises and relevant government departments at the grass-roots level, the paper starts with the planting scale and technical funds of bitter water rose industry in Yongdeng County. Industrial management, internal market competition, product research and development, government guidance and other aspects of in-depth research and analysis, and finally put forward reasonable suggestions as a reference and guidance. The results of the investigation are as follows: 1: 1. Yongdeng County bitter water rose industry status quo. First, the scale of planting has become a climate. The planting area of bitter water rose in the whole county is about 2700 hm2.The planting scope has been extended to Hongcheng, Longquan, Datong, Willow, Chengguan, Shuping, Shangchuan, Liancheng, River Bridge and other towns in Yongdeng County; second, the industry has already had a scale. There are 6 leading rose processing enterprises, more than 10 rose essential oil processing enterprises, more than 40 dry flower bud processing sites, and more than 30000 tons of processing capacity in 2016 only, producing rose oil 600kg, processing buds 1000 tons, producing syrup 50 tons; third, There is a wide gap in the production and sale of processed products. Primary processed products involve new chemical industry, medical and health products, food, wine and drinks, daily chemical beauty and other fields. The products are various and are sold to all parts of the country and many countries and regions, but overall sales are not large; fourth, Qualification certification keeps pace with the times. Has completed "bitter water rose origin mark registration", "bitter water rose certification trademark registration" and China (bitter water) type rose essential oil international standard issued and implemented. Yongdeng County bitter water rose industry problems. Yongdeng County bitter water rose industry at present mainly exists the internal and external troubles "double" pressure problem. The internal reasons are as follows: the scale of base construction is small, the breeding of new varieties is stagnant, the consciousness of complementary development of industrial groups is poor, the raw material production has no scientific research and innovation, the external market is not strong enough and so on; External causes are mainly reflected in the origin of the legal protection work lags behind and other issues. 3. Suggestions for the development of bitter water rose industry in Yongdeng County. First, to strengthen the cultivation of new varieties and attach importance to the non-toxic breeding of seedlings; second, to improve the level of cultivation and management techniques in terms of planting methods, planting time and pruning methods; and third, to learn from and learn from advanced post-harvest processing techniques in China. Improve product quality; fourth, learn and introduce advanced deep processing technology and equipment from home and abroad, develop new products and deep processed products in combination with their own reality, expand fields and extend industrial chain; fifthly, change marketing concept. In combination with local conditions, we should actively develop rural e-commerce industry, take administrative village as a unit to build service points and set up an industrial e-commerce platform. Sixth, adjust the industrial structure to form a benign cycle of the first, second, and third industries.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.13

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