互联网服务运营模式影响力评估的服务桥模型研究

发布时间：2018-06-17 05:02

本文选题：服务运营模式 + 服务桥模型　；参考：《河南理工大学》2016年硕士论文

【摘要】：互联网时代商业模式的重要作用已经得到社会各界的高度重视,企业之间的竞争已由产品、渠道、价格等竞争转变成商业模式之间的竞争。电子商务和移动电子商务作为互联网时代两种新的商业模式,通过互联网实现了对传统供应链的重组或重构,打破了传统企业的发展受时空、地域、成本等的限制,实现了对企业传统运营模式的改进,但是却给依靠传统供应链运营的企业带来了巨大的冲击。企业传统的运营模式主要是依靠有供应商、批发商、零售商等组成的传统供应链,通过供应链中节点企业之间的协作,实现将产品或服务提供给最终的用户。互联网实现了对传统供应链的改进,将传统供应链节点上某个点砍掉或者是颠倒供应链中前后两个节点的顺序,迫使依靠传统供应链运营的企业面临着转型或升级的压力。其次,传统的运营模式要求企业在每一个节点上都要与消费者结合,企业必须建立庞大的营销队伍,增加了运营成本。而利用互联网却扩大了营销渠道,降低了营销费用,扩大了服务的范围,增加了潜在客户群的数量。但是,现阶段对互联网服务运营模式的研究,还处于初级阶段,大多采用定性研究的方法,缺乏适当的模型对互联网的影响力进行定量研究,基于此本文对互联网服务运营模式进行研究,主要的研究内容可分为以下三点:(1)建立服务桥模型。在对商品流通过程进行分析的基础上,实现对供应链的抽象;提出服务桥的概念,建立服务桥模型,用于定量分析不同运营模式的影响力。采用服务桥模型从宏观上对具体行业进行分析,并对不同区域、不同行业进行定量计算,评估互联网对该行业的影响力。(2)构建实验系统。采用多Agent建模技术对服务桥模型进行抽象,抽象出模型中的主体,构建与之相对应的实验系统。建立实验系统中的主体模型:服务提供者与服务消费者模型,完成实验系统的构建。(3)计算实验及结果分析。在Repast simphony仿真平台上实现系统的动态演化,实现从微观上研究互联网对不同行业的影响力。对实验数据进行处理,确定互联网对不同行业、不同区域的影响力,然后与服务桥模型定量分析的结果进行比较,验证服务桥模型的正确性。结果表明,服务桥模型能够有效地评估互联网在企业中的影响力,为深入研究互联网服务运营模式提供了一种可行的研究思路和方法,可以有效地为互联网服务运营模式的发展提供技术支撑和理论指导,为现实中企业的发展提供一定的参考和借鉴,具有一定的理论和现实意义。
[Abstract]:The important role of the business model in the Internet era has been highly valued by all walks of life. The competition among enterprises has changed from the competition of products, channels and prices to the competition between business models. As two new business models in the Internet era, E-commerce and mobile e-commerce have realized the reorganization or reconstruction of the traditional supply chain through the Internet, which has broken the limitation of the development of the traditional enterprise by time and space, region, cost and so on. It has realized the improvement of the traditional operation mode of the enterprise, but has brought the huge impact to the enterprise which depends on the traditional supply chain operation. The traditional operation mode of enterprises mainly depends on the traditional supply chain composed of suppliers wholesalers retailers and so on. Through the cooperation between the node enterprises in the supply chain the products or services can be provided to the end users. The Internet has improved the traditional supply chain, cutting off or reversing the order of the two nodes in the traditional supply chain node, forcing the enterprises that depend on the traditional supply chain to face the pressure of transformation or upgrading. Secondly, the traditional operation mode requires enterprises to combine with consumers at each node. Enterprises must establish a huge marketing team, which increases the operating costs. The use of the Internet has expanded marketing channels, reduced marketing costs, expanded the range of services, and increased the number of potential customers. However, at present, the research on the operation mode of Internet services is still in the primary stage. Most of them adopt qualitative research methods, and lack of appropriate models to carry out quantitative research on the influence of the Internet. Based on this, this paper studies the operation mode of Internet service, the main research content can be divided into the following three points: 1) establish the service bridge model. On the basis of analyzing the process of commodity circulation, the abstract of supply chain is realized, and the concept of service bridge is put forward, and the service bridge model is established, which is used to quantitatively analyze the influence of different operation modes. The service bridge model is used to analyze the specific industry macroscopically, and the quantitative calculation of different regions and industries is carried out to evaluate the influence of the Internet on the industry. The service bridge model is abstracted by using multi-Agent modeling technology. The main body of the model is abstracted and the corresponding experimental system is constructed. The main model of the experimental system: service provider and service consumer model is established, and the experimental system is constructed. The dynamic evolution of the system is realized on the Repast simphony simulation platform, and the influence of Internet on different industries is studied from the micro level. The experimental data are processed to determine the influence of Internet on different industries and regions, and then the results of quantitative analysis of service bridge model are compared to verify the correctness of service bridge model. The results show that the service bridge model can effectively evaluate the influence of the Internet in enterprises and provide a feasible way to study the operation mode of Internet services. It can effectively provide technical support and theoretical guidance for the development of Internet service operation mode, and provide certain reference and reference for the development of enterprises in reality, which has certain theoretical and practical significance.
【学位授予单位】：河南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP393.09

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