韵达快递竞争力评价与对策研究

发布时间：2018-06-17 05:58

本文选题：民营快递企业 + 竞争力　；参考：《大连理工大学》2016年硕士论文

【摘要】：近几年,随着我国在经济、特别是市场经济、社会成熟度以及人民基本生活水平方面的不断发展,快递服务在当下的需求迅速增多,同时,随着电子商务井喷式的快速膨胀,也给我国的快递企业带来了百年不遇的巨大的商机。从2008年开始到现在,我国的快递业的业务量每年都以百分之二十五的速度飞速增长,以韵达快递为代表的我国民营快递公司,依靠在价格上的优势以及具有本土灵活性的经营模式,在国内的快递市场中迅速扩张,占据了相当大的市场份额。同时,我国在国家政策上也出台了支持快递市场开放的各种政策,这就促使民营快递企业在国内市场的占有份额不断增加。如:我国在2009年10月1日,正式颁布并实施了《邮政法》,这也是在法律层面上第一次对民营企业的地位进行了明确的确立,这里就会涉及邮政的专营制度,给很多的民营快递带来了的巨大压力。在此大背景下,以韵达快递为代表的我国民营快递企业首要面对的问题就是:应对《邮政法》中的专营条款,民营企业间的内部竞争以及外来投资快递的竞争等。很多国外先进的快递企业,挟资本和经验的优势,通过导入先进的IT技术,特别是互联网、大数据技术方法的运用,强化了对自身数据价值的分析和研究,对迅猛发展中所要求的快速决策的准确性和预见性有了很大的提高。而以韵达为代表的民营快递公司,则更专注于市场份额的占有率和公司的扩张等方面,在“野蛮式”扩张的背后,留下来内部管理的巨大漏洞和缺陷,使企业面临发展后续无力等问题。本论文主要从竞争力的角度出发,先是对国内的快递市场的竞争格局以及民营快递企业发展现状进行深入研究;然后就通过以韵达为代表的国内快递企业的内外部环境分析,以及运用SWOT法进行竞争力的分析;其次是民营快递企业的竞争力形成因素以及发展基本特征进行分析,构建竞争力评价体系;紧接着采用层次分析的方法,对竞争力的各项影响因素的重要程度进行评价,对所建立的评价体系中的各项指标的权重进行确定,逐渐形成模糊评级模型;再后,我们根据韵达快递的竞争力综合评价作为实例分析,对上述模型的可操作性以及科学性进行验证;最后就是在对评价结果和分析的基础上上,根据韵达快递的模糊评级的评价结果以及SWOT分析的综合结果,制定相关对应对策略;根据评价指标的权重分配结果,提出导入大数据的技术和方法来辅助管理的具体方案,对韵达快递企业在未来的发展中的方向提出相关建议,从而希望达到给韵达快递以及其他民营快递企业的健康发展,具有借鉴作用的目的。
[Abstract]:In recent years, with the continuous development of economy, especially market economy, social maturity and people's basic living standard in China, the demand for express delivery service is increasing rapidly. At the same time, with the rapid expansion of electronic commerce, Also to our country's express delivery enterprises have brought a hundred years of huge business opportunities. From 2008 to now, the business volume of express delivery industry in our country has been increasing at a speed of 25% per year. The private express delivery companies in China, represented by Yoda Express, Depending on the advantage in price and the local flexible management mode, it expands rapidly in the domestic express market and occupies a considerable market share. At the same time, China has also issued a variety of policies to support the opening of express delivery market in China, which promotes the private express enterprises to occupy more and more shares in the domestic market. For example, on October 1, 2009, China formally promulgated and implemented the Postal Law, which is the first time that the status of private enterprises has been clearly established on the legal level. To a lot of private express brought great pressure. Under this background, the main problems faced by the private express enterprises in our country, such as dealing with the exclusive clauses in postal law, the internal competition among private enterprises and the competition of foreign investment express delivery, etc. Many foreign advanced express delivery enterprises, with the advantage of capital and experience, have strengthened their analysis and research on their own data value by introducing advanced IT technology, especially the use of Internet and big data technology methods. The accuracy and predictability of rapid decision-making required in rapid development have been greatly improved. On the other hand, the private express delivery companies represented by Yunda focus more on the market share and the expansion of the company. Behind the "barbaric" expansion, they leave behind the huge loopholes and defects in internal management. So that enterprises are faced with problems such as lack of follow-up development. This paper mainly from the competitiveness angle, first carries on the thorough research to the domestic express delivery market competition pattern as well as the private express enterprise development present situation; then through the domestic express delivery enterprise internal and external environment analysis represented by Yunda, And the use of SWOT method for competitiveness analysis, followed by the formation of private express enterprises competitiveness factors and basic characteristics of development to analyze, build a competitiveness evaluation system, followed by the use of hierarchical analysis method, To evaluate the importance of the influencing factors of competitiveness, to determine the weight of each index in the established evaluation system, and to gradually form a fuzzy rating model. Based on the comprehensive evaluation of the competitiveness of Yoda Express as an example, we verify the maneuverability and scientific nature of the above model; finally, on the basis of the evaluation results and analysis, According to the evaluation results of fuzzy-rating and the comprehensive results of SWOT analysis, the relevant coping strategies are formulated. According to the weight distribution results of evaluation indexes, the specific scheme of introducing big data technology and method to assist management is put forward. In order to achieve the healthy development of Yoda express and other private express enterprises, this paper puts forward some suggestions on the direction of the future development of Yoda express company, which can be used for reference.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F259.23

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