企业电子商务转型对组织绩效的影响研究—组织结构的中介作用

发布时间：2018-06-21 22:01

本文选题：企业电子商务转型 + 组织结构　；参考：《太原科技大学》2016年硕士论文

【摘要】：基于信息技术带来的高竞争环境以及传统商务模式低效、反应慢等缺点,企业急需转变原有商务模式以应对多变的市场环境,互联网的普及加之电子商务的快速发展倒推传统企业为获得持续竞争力而进行变革,进而提高企业绩效。然而电子商务模式在诸多企业中的应用并不十分尽如人意,企业进行电子商务转型不是简单的网络化,而是需要整体的变革,很重要的原因在于企业的组织状况与电子商务之间不能很好地兼容。电子商务作为企业的一种新型发展平台与生存方式,如何有效的进行企业电子商务转型进而提升组织绩效成为企业面临的关键问题。本文从组织结构的角度研究企业电子商务转型对组织绩效影响的内在作用机理,其中组织结构从规范化、权力分配、协调机制及复杂性四个维度测量,企业电子商务转型从主体转型和业务过程转型两个维度测量,组织绩效从财务绩效和非财务绩效两个角度测量,分析了企业电子商务转型、组织结构、组织绩效三者之间的关系并构建了其关系模型,通过实证分析,最终得到以下结论:(1)企业电子商务转型对组织绩效存在显著的正向影响。主体转型与业务过程转型对财务绩效与非财务绩效均存在显著的正向影响。这说明中小企业进行电子商务转型能为企业带来效益,降低企业成本,提高产品的市场占有率,加快产品和服务的响应速度,使顾客、员工、供应商和合作伙伴的满意度更高,自身公众形象更好。(2)企业电子商务转型对组织结构的复杂性具有显著的负向影响,对组织结构的协调机制具有显著的正向影响。企业电子商务转型降低了企业组织结构的横向复杂性、纵向复杂性以及空间复杂性,提高了协调机制的灵活性。(3)组织结构的复杂性、权力分配和协调机制在企业电子商务转型对组织绩效的影响中存在部分中介作用。一方面,企业进行电子商务转型直接影响企业的组织绩效,另一方面通过降低复杂性,提高集权性、协调机制灵活性来正向影响组织绩效。
[Abstract]:Because of the high competitive environment brought by information technology and the low efficiency and slow response of the traditional business model, enterprises urgently need to change the original business model to cope with the changing market environment. The popularity of the Internet and the rapid development of e-commerce push back the traditional enterprises to achieve sustainable competitiveness and change, and then improve the performance of enterprises. However, the application of E-commerce mode in many enterprises is not very satisfactory. The transformation of E-commerce is not a simple network, but needs an overall change. The important reason is that the organization of the enterprise and e-commerce are not well compatible. E-commerce as a new development platform and survival mode of enterprises, how to effectively conduct e-business transformation and improve organizational performance has become a key issue facing enterprises. From the perspective of organizational structure, this paper studies the internal mechanism of the influence of enterprise e-commerce transformation on organizational performance, in which the organizational structure is measured from four dimensions: standardization, power distribution, coordination mechanism and complexity. Enterprise e-commerce transformation is measured from two dimensions of subject transformation and business process transformation, organizational performance is measured from two angles of financial performance and non-financial performance, and enterprise e-commerce transformation and organizational structure are analyzed. Through empirical analysis, the following conclusions are obtained: (1) there is a significant positive impact on organizational performance by e-commerce transformation. There are significant positive effects on both financial performance and non-financial performance. This shows that small and medium-sized enterprises can bring benefits to enterprises through e-commerce transformation, reduce enterprise costs, increase market share of products, speed up the response of products and services, and increase the satisfaction of customers, employees, suppliers and partners. (2) E-business transformation has a significant negative impact on the complexity of organizational structure and a significant positive impact on the coordination mechanism of organizational structure. The transformation of enterprise electronic commerce reduces the horizontal complexity, vertical complexity and spatial complexity of enterprise organizational structure, and improves the flexibility of coordination mechanism. (3) the complexity of organizational structure. The mechanism of power distribution and coordination plays an intermediary role in the influence of enterprise e-commerce transformation on organizational performance. On the one hand, e-commerce transformation directly affects the organizational performance of enterprises, on the other hand, it positively affects organizational performance by reducing complexity, improving centralization and flexibility of coordination mechanism.
【学位授予单位】：太原科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F275

【相似文献】