基于大数据、服务“一带一路”的中国茶产品跨境电商出口现状分析及对策

发布时间：2018-06-26 11:16

本文选题：茶产品跨境电商出口 + 一带一路　；参考：《统计与管理》2016年10期

【摘要】：当前"一带一路"沿线国家普遍处于经济发展的上升期,与我国企业开展互利合作、扩大经贸合作的前景广阔,在"海"、"陆"两个丝绸之路上,跨境电商的蓬勃发展开创了一条"空中丝绸之路",与"一带一路"战略并行,其意义深远。茶叶是中国19世纪最重要、最大宗的出口商品,曾经占中国出口总额的一半以上。但是,受制于信息不畅、产业标准、出口政策等因素,中国茶在出口方面一直难有大的突破,如价格一直处于弱势地位,主流茶叶消费市场占有率低等。~([1])跨境电商茶叶出口,可以为茶叶打造国际品牌、促进产业转型升级以及提高茶叶企业参与国际贸易的竞争力等方面提供了契机和挑战。基于当前两大跨境电商平台速卖通和敦煌网的后台大数据分析,尝试透过数据厘清茶叶跨境电商出口的现状、存在的问题和发展趋势,为茶叶跨境电商出口提供精准营销的策略,助力中国茶叶品牌化,服务"一带一路"国家战略。
[Abstract]:At present, the countries along the "Belt and Road" line are generally in the rising stage of economic development. They have broad prospects for developing mutually beneficial cooperation with Chinese enterprises and expanding economic and trade cooperation, on the "sea" and "land" Silk Road. The booming development of cross-border e-commerce created an "air Silk Road", parallel to the "Belt and Road" strategy, its significance is profound. Tea was China's most important and largest export in the 19 th century, accounting for more than half of China's total exports. However, under the constraints of poor information, industrial standards, export policies, and other factors, it has been difficult for Chinese tea to make a major breakthrough in export, such as the price has been in a weak position, the mainstream tea consumer market share is low, and so on. [1] Cross-border e-commerce tea exports. It can provide opportunities and challenges for tea to build international brand, promote industrial transformation and upgrade, and enhance the competitiveness of tea enterprises to participate in international trade. Based on the background big data analysis of the two major cross-border e-commerce platforms, Sale Tong and Dunhuang net, this paper attempts to clarify the current situation, problems and development trends of cross-border tea e-commerce exports through data. To provide accurate marketing strategy for tea cross-border e-commerce export, to help Chinese tea brand, to serve the "Belt and Road" national strategy.
【作者单位】：广东行政职业学院;
【基金】：2015年广州市社会科学规划课题,项目名称:广州国际化进程中的外宣翻译研究,项目编号:15G63 2014年度广东省高等职业教育研究会课题,项目名称:商务英语专业中高职衔接的专业标准和课程标准研制,项目编号:GDGZ14Y109 2015年度广东省全省党校(行政学院)系统社科规划项目,项目名称:高职教育商务英语专业人才培养质量与广东现代涉外服务业需求对接调查研究,项目编号:15WX02
【分类号】：F724.6;F752

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