德州市农村电子商务发展模式研究

发布时间：2018-07-10 07:15

本文选题：德州市 + 农村电子商务　；参考：《山东师范大学》2016年硕士论文

【摘要】：电子商务成为21世纪最火爆的一个领域,特别是互联网和智能终端的迅速发展,人民似乎越来越离不开互联网。与此同时电子商务也几乎占据了网络浏览的大半江山,长期以来电子商务在城市取得了可喜的进展,物流配套都十分健全,人才济济。然而中国是一个发展中国家,占中国一半人口的农村电商却发展十分缓慢,甚至很多农村人不知道什么叫电子商务或者网上购物,有些地方甚至连网络都不熟悉,农产品还是按照原始办法进行交易。近几年随着国家对"三农"的不断重视及国家农村扶贫战略的打响,政府和电子商务企业越来越重视县域农村电子商务的发展,农村电子商务也被列为精准扶贫的一部分。经过了近几年县域电子商务激烈角逐,逐步形成了代表地方特色的农村电子商务发展模式,并且越来越多。国务院在政府工作报告中明确提出了"互联网+"概念,并把"互联网+"电子商务列为重点行动之一。山东省也出台了一系列促进农村电子商务发展政策,提出了电子商务优秀示范县等概念,促进县域电子商务发展。德州市为了促进地区农业的发展,特别是"三农"的快速发展也出台了一系列有利于农村电子商务发展的措施办法,也逐步形成了德州市的具有特色的县域农村电子商务发展模式。文中首先扼要定义了电子商务、分析了其内涵、特征,并对国内外农村电子商务的研究现状进行了比较分析。通过调查研究,文献分析等方法并结合近几年国内其他县域农村电商发展模式的经验,比较了德州市县域农村电子商务的发展的新特点,将德州市县域农村电子商务发展模式分为三种模式:一是政府主导型模式、二是企业主导型模式、三是合作社主导型模式;并分析了三种模式的大体含义、特征及优缺点。另外本文还通过对三种模式的比较分析,结合农村的特点,提出了德州市应该建立组合型县域发展模式,即在政府、企业、合作社模式的基础上对这三种模式根据实际进行合理组合,形成"政府+企业+合作社"、"企业+政府+合作社"、"合作社+政府+企业"三种组合模式,并分析了三种模式的组合适合德州什么县域发展,这种组合可以更大的发挥各个区域的特点。文章中还分析国内遂昌模式、成县模式和通榆模式三种模式的发展历程和形成原因,总结出了他们的优缺点。并结合这些优缺点对德州市县域电子商务的组合模式提出了一些建议。文章最后提出了德州市发展县域农村电子商务的优化措施。通过创新农村电子商务发展模式,实现电子商务与传统产业的共同发展,构建县域产业特色优势突出、带动效应明显、业态互补性强的县域电子商务产业生态体系。
[Abstract]:E-commerce has become one of the most popular fields in the 21st century, especially with the rapid development of Internet and intelligent terminals, people seem to be more and more inseparable from the Internet. At the same time, E-commerce has almost occupied the majority of the Internet browsing. For a long time, E-commerce has made gratifying progress in the city, logistics matching is very sound, talented people. However, China is a developing country, and rural e-commerce, which accounts for half of China's population, is developing very slowly. Even many rural people do not know what e-commerce or online shopping is, and in some places they are not even familiar with the Internet. Agricultural products are still traded in the original way. In recent years, the government and e-commerce enterprises pay more and more attention to the development of county rural electronic commerce, and rural electronic commerce is also listed as a part of precision poverty alleviation. After the fierce competition of E-commerce in the county area in recent years, the rural e-commerce development mode representing local characteristics has been gradually formed, and more. The State Council clearly put forward the concept of "Internet" in the government work report, and listed "Internet" e-commerce as one of the key actions. Shandong Province has also issued a series of policies to promote the development of e-commerce in rural areas, put forward the concept of excellent demonstration county of e-commerce, and promote the development of e-commerce in the county area. In order to promote the development of regional agriculture, especially the rapid development of agriculture, rural areas and farmers, Dezhou has also introduced a series of measures conducive to the development of rural electronic commerce. It has also gradually formed the characteristic rural e-commerce development model of Dezhou. At first, this paper briefly defines electronic commerce, analyzes its connotation and characteristics, and makes a comparative analysis of the current research situation of rural electronic commerce at home and abroad. Through investigation, literature analysis and other methods, combined with the experience of other counties in recent years, this paper compares the new characteristics of the development of rural e-commerce in Dezhou City. This paper divides the development mode of rural electronic commerce in the county area of Dezhou into three modes: one is the government-oriented mode, the other is the enterprise-led mode, and the third is the co-operative mode, and the general meaning, characteristics, advantages and disadvantages of the three models are analyzed. In addition, through the comparative analysis of the three models and combining the characteristics of the rural areas, this paper puts forward that Dezhou should establish a combination county development model, that is, in the government and enterprises, On the basis of the cooperative model, the three models are reasonably combined according to the practice, forming three kinds of combination models: "government enterprise cooperative", "enterprise government cooperative", "cooperative government enterprise", "cooperative government enterprise" and "cooperative government enterprise". And analyzed the combination of the three models suitable for the county development in Texas, this combination can play a greater role in the characteristics of each region. The paper also analyzes the development and reasons of the three models of Suichang, Chengxian and Tongyu, and summarizes their advantages and disadvantages. Combined with these advantages and disadvantages, this paper puts forward some suggestions on the combination mode of county e-commerce in Dezhou. Finally, the paper puts forward the optimization measures of developing county-level rural e-commerce in Dezhou. By innovating the development mode of rural electronic commerce, we can realize the common development of electronic commerce and traditional industry, and construct the ecological system of county electronic commerce industry which has prominent characteristic advantage, obvious driving effect and strong complementarities in the form of industry.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F274;F327

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