基于O2O的在线儿童服务平台

发布时间：2018-07-12 18:58

本文选题：O2O + 线上线下　；参考：《天津大学》2016年硕士论文

【摘要】：近年来随着科技的进步,特别是新技术的出现,都在潜移默化中改变着人们的生活和消费方式。其中儿童作为社会、家庭的重要组成部分,成长的环境和方式也受到了极大影响。中国儿童人口数量有近2.4亿人,作为一个庞大的消费群体正在悄然形成,就必然推动了儿童的消费服务需求,给在线儿童服务市场带来了巨大的商机,因此,就有必要专门针对儿童设计符合他们现阶段身心特点的服务平台。人们在这个领域不断探索,却仍然存在着很多的问题,例如:儿童在线学习自主性差;优秀资源稀缺,线上线下服务脱节,搜索难度较大,难以甄选;在线服务连续性较差等。“O2O”即Online To Offline,从字面意义上理解就是“线上线下结合”。其实“O2O”早期的出现是为本地的生活服务电子商务化而提出的概念,即将互联网与线下商务结合在一起,把互联网做为线下交易的前台。这样,线下的服务就可以通过线上来揽客,消费者(即用户)可以通过互联网来挑选服务内容,如果顺利成交的话还可以在线结算,并且达到一定的规模。以这样的思路来理解的话,概念非常广泛,只要某个产业链中既涉及到线上,又涉及到线下,就可以通称为“O2O”。本文对“在线儿童服务平台”及“O2O技术”的国内外研究现状进行了分析,并根据“O2O技术”的特点提出了通过平台进行幼儿园招生服务的功能要求与设计目标。根据这些要求和目标论文提出了该系统的设计方案。在系统安全方面,我们对重要数据进行了MD5加密算法加密。从系统架构上,我们采用前置客户端,后置数据服务器,从而大大减少了安全隐患。提高了访问安全性和用户信息安全。
[Abstract]:In recent years, with the development of science and technology, especially the emergence of new technology, people's life and consumption style are changed. Children as an important part of society and family, the environment and ways of growing up have been greatly affected. There are nearly 240 million children in China, as a huge consumer group is quietly forming, which will inevitably promote the consumer service demand of children, and bring huge business opportunities to the online children's service market. It is necessary to design a service platform for children to meet their current physical and mental characteristics. People have been exploring in this field, but there are still many problems, such as poor autonomy of children's online learning, scarcity of excellent resources, disconnection between on-line and offline services, difficulty in searching and difficult to select; Online service continuity is poor. "O _ 2O", or online to offline, literally means "combination of online and offline." In fact, the early emergence of "O _ 2O" is a concept of e-commerce for the local life service. It combines the Internet with offline commerce and takes the Internet as the foreground of offline transactions. In this way, offline services can be online to attract customers, consumers (that is, users) can choose service content through the Internet, if successful transactions can also be online settlement, and to a certain scale. In this way of thinking, the concept is very broad, as long as a certain industrial chain involves both online and offline, it can be called "O _ 2O". This paper analyzes the current research situation of "online Children's Service platform" and "O _ 2O Technology" at home and abroad, and puts forward the functional requirements and design objectives of kindergarten enrollment service through the platform according to the characteristics of "O _ 2O technology". According to these requirements and objectives of the paper proposed the design of the system. In the aspect of system security, we encrypt the important data with MD5 encryption algorithm. From the system architecture, we use the front client, post-data server, which greatly reduces the security risks. Improved access security and user information security.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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