基于服务设计理念的B2C电子商务网站设计与开发

发布时间：2018-07-24 12:59

【摘要】：随着互联网的蓬勃迸发,很多我们非常熟悉的B2C电子商务网站已经活跃在我们的视野中,已经成为我们不能或缺的购物方式,这就造成它所产生的效益在逐渐提升,互联网竞争越来越白热化。每一个B2C电子商务网站都想尽办法让自己在整个市场份额中占到大比分,尽可能地提高自己的销售量,但是效果都让人很不满意。与此同时,近年来,随着“以人为本”的观念以及“用户体验”的理念逐渐受到人们的广泛关注,用户在享受服务的同时,也越来越重视购物体验。为了能够尽可能地提高各网站的销售量,使网站在这白热化的竞争中得以生存并且得到很好的发展,我们需要从网站消费者的角度出发,模拟消费者的每一个消费流程,从根本上提高用户对网站的满意度,从而得以在这残酷竞争的世界上得以存活。在这种情况下,我们对传统的B2C电子商务网站再次进行深入研究,遵从服务设计理念,尽我们所能去迎合用户。在这个网站的设计过程中,为了能够更好地展现服务设计理念,我们需要将自己置身于消费者的角色中,体验整个消费流程,从中感受每一个细节、每一个动作引发的心理变化、感受整个过程中自己最想要得到什么样的服务。通过总结自己的心理以及行为变化情况,找到消费过程中最重要的节点。然后,对所有最重要的节点进行重新模拟重现、从根本上改变设计以及实现来提高消费者的用户体验,从而达到提高网站销售量以及成交量的效果。通过在系统分析以及设计的所有阶段中使用UML可视化建模工具从多个视角建立系统模型,为系统的程序设计提供了非常详尽的参考依据;在系统实际开发时,我们通过使用JAVA语言来继续拧前端的相关实现。MySQL数据库由于其多种优点成为本网站首选的数据库,极大地保证了数据的安全性以及完整性。在服务设计理念的支持下,本文实现的网站是一个亲和力很强、销售量因此提高的B2C电子商务网站,使得我们的网站在这个大环境下得到很好的发展,为商家提高了经济效益。
[Abstract]:With the rapid development of the Internet, many B2C e-commerce websites, which we are very familiar with, have been active in our field of vision, and have become an indispensable way of shopping, which has resulted in the gradual improvement of its benefits. Internet competition is becoming more and more intense. Every B2C ecommerce website tries its best to get a big score in the whole market share and try to increase its sales as much as possible, but the effect is very unsatisfactory. At the same time, in recent years, with the concept of "people-oriented" and "user experience" gradually received widespread attention, users are enjoying the service, but also pay more and more attention to the shopping experience. In order to increase the sales volume of each website as much as possible, to make the website survive and develop well in the fierce competition, we need to simulate every consumer's consumption flow from the perspective of the website consumer. Fundamentally improve user satisfaction with the site, so that it can survive in a world of fierce competition. In this case, we study the traditional B2C e-commerce website again, comply with the concept of service design, and do our best to cater to the users. In the design of this website, in order to better demonstrate the concept of service design, we need to put ourselves in the role of consumers, experience the entire consumption process, from which we can feel every detail. Each action caused by psychological changes, feel the whole process they want to get the most what kind of service. Through the summary of their psychological and behavioral changes, to find the most important node in the process of consumption. Then, all the most important nodes are resimulated, and the design and implementation are fundamentally changed to improve the consumer's user experience, so as to achieve the effect of increasing the sales volume and turnover of the website. Through the use of UML visual modeling tool in all stages of system analysis and design, the system model is built from multiple perspectives, which provides a very detailed reference for the programming of the system. We use JAVA language to continue to twist the front end of the related implementation. MySQL database because of its many advantages become the preferred database of the site, greatly ensuring the security and integrity of the data. Supported by the concept of service design, the website realized in this paper is a B2C e-commerce website with strong affinity and high sales volume, which makes our website develop well in this big environment and increase the economic benefit for merchants.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP393.092

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