沟通管理在B2B电子商务项目中的应用研究
发布时间：2018-07-24 17:09
【摘要】：近年来随着我国国民经济的快速发展，，以及计算机应用的进一步普及，推动了互联网应用范围的进一步扩展。互联网技术的发展，以及我国公民总体文化素质的相对提高，推动了我国电子商务的发展，电子商务不再是那些拥有高学历人群的专用语，而成为了普通公民的常用语。现代企业或个人利用电子商务平台进行交易、消费、预定已经很普遍。 目前关于电子商务沟通管理的研究成为电子商务管理研究的前沿之一。随着电子商务交易规模的进一步发展和扩大，市场竞争的日益白炽化，以及美国次贷危机、欧洲债务危机、日本货币升值等国际经济形势的变化，对世界各地的实体经济造成了严重的影响，企业为了以最低的投入，追求最大的业务的拓展和服务水平的提升，都开始注重B2B电子商务项目的实施和运用。 本文针对B2B电子商务项目中沟通管理方面的研究，主要解决的是在沟通前中后对于各种利害关系的认识问题，以及运用怎样的方式才能够有效地增强各种沟通效果的问题。通过科学有效的沟通方法可以对一些可能发生的特殊问题提前得到认识和解决，这需要对沟通管理的理论和方法有较为深入的认识和掌握。近年来我国B2B电子商务的规模不断扩大，其中发展最快和最大的是阿里巴巴电子商务平台。 在学术界对B2B电子商务项目的研究文献已经形成一定规模，但是对沟通管理在B2B电子商务项目中的应用研究还比较少。考虑到B2B电子商务项目的特点，我们认为沟通管理在B2B电子商务项目中的应用非常重要。本论文以阿里巴巴B2B电子商务项目为例，对沟通管理的一些方法，以及这些方法的应用进行深入的研究。首先对B2B电子商务项目沟通管理及其重要性进行了总结分析和阐述；接着对B2B电子商务项目沟通管理渠道、对象、方式进行了系统的分析和研究；最后分析了沟通管理在阿里巴巴电子商务项目中的应用情况和存在问题，给出相应的应用对策。
[Abstract]:In recent years, with the rapid development of our national economy and the further popularization of computer application, the scope of Internet application has been further expanded. The development of Internet technology and the relative improvement of the overall cultural quality of Chinese citizens have promoted the development of e-commerce in China. E-commerce is no longer a special language for those with high academic qualifications, but has become a common term for ordinary citizens. It is very common for modern enterprises or individuals to use e-commerce platform for transaction, consumption and reservation. At present, the research on communication management of e-commerce has become one of the frontiers of e-commerce management. With the further development and expansion of the scale of e-commerce transactions, the increasingly incandescent market competition, and the changes in the international economic situation such as the subprime mortgage crisis in the United States, the European debt crisis, the appreciation of the Japanese currency, and so on, In order to achieve the lowest investment, to pursue the maximum business expansion and the improvement of service level, enterprises have begun to pay attention to the implementation and application of B2B e-commerce projects. Aiming at the research of communication management in B2B E-commerce project, this paper mainly solves the problem of understanding the various interests before and after the communication, and how to effectively enhance the communication effect. Through scientific and effective communication methods, some possible special problems can be recognized and solved in advance, which requires a deeper understanding and mastery of the theory and methods of communication management. In recent years, the scale of B2B e-commerce in China has been expanding, among which the fastest and largest development is the Alibaba e-commerce platform. The research literature on B2B E-commerce project has formed a certain scale in academic circles, but the application of communication management in B2B E-commerce project is still less. Considering the characteristics of B2B e-commerce project, we think the application of communication management in B2B e-commerce project is very important. Taking Alibaba B2B e-commerce project as an example, this paper makes a deep research on some methods of communication management and their application. Firstly, it summarizes and analyzes the importance of B2B E-commerce project communication management, and then makes a systematic analysis and research on B2B E-commerce project communication management channel, object and mode. Finally, the application and problems of communication management in Alibaba e-commerce project are analyzed, and the corresponding application countermeasures are given.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F724.6
本文编号：2142070
[Abstract]:In recent years, with the rapid development of our national economy and the further popularization of computer application, the scope of Internet application has been further expanded. The development of Internet technology and the relative improvement of the overall cultural quality of Chinese citizens have promoted the development of e-commerce in China. E-commerce is no longer a special language for those with high academic qualifications, but has become a common term for ordinary citizens. It is very common for modern enterprises or individuals to use e-commerce platform for transaction, consumption and reservation. At present, the research on communication management of e-commerce has become one of the frontiers of e-commerce management. With the further development and expansion of the scale of e-commerce transactions, the increasingly incandescent market competition, and the changes in the international economic situation such as the subprime mortgage crisis in the United States, the European debt crisis, the appreciation of the Japanese currency, and so on, In order to achieve the lowest investment, to pursue the maximum business expansion and the improvement of service level, enterprises have begun to pay attention to the implementation and application of B2B e-commerce projects. Aiming at the research of communication management in B2B E-commerce project, this paper mainly solves the problem of understanding the various interests before and after the communication, and how to effectively enhance the communication effect. Through scientific and effective communication methods, some possible special problems can be recognized and solved in advance, which requires a deeper understanding and mastery of the theory and methods of communication management. In recent years, the scale of B2B e-commerce in China has been expanding, among which the fastest and largest development is the Alibaba e-commerce platform. The research literature on B2B E-commerce project has formed a certain scale in academic circles, but the application of communication management in B2B E-commerce project is still less. Considering the characteristics of B2B e-commerce project, we think the application of communication management in B2B e-commerce project is very important. Taking Alibaba B2B e-commerce project as an example, this paper makes a deep research on some methods of communication management and their application. Firstly, it summarizes and analyzes the importance of B2B E-commerce project communication management, and then makes a systematic analysis and research on B2B E-commerce project communication management channel, object and mode. Finally, the application and problems of communication management in Alibaba e-commerce project are analyzed, and the corresponding application countermeasures are given.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F724.6
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本文编号：2142070
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