泉州中小企业电子商务模式研究

发布时间：2018-08-25 19:05

【摘要】：电子商务作为信息化进程中的必然产物,对于企业的发展壮大甚至一国的经济发展正起到越来越重要的作用。中小企业在我国国民经济发展中的重要地位不言而喻,中小企业的数量占到我国企业总数的百分之九十以上,贡献了超过55%的国内生产总值。然而,与大型企业相比,中小企业资金薄弱,抗风险能力差的等弱点一直以来都是阻碍其不断发展壮大的重要原因,中小企业面临着巨大的生存压力。泉州市已有超过12万的各类民营企业,泉州的企业中有百分之九十八以上是中小企业,中小企业的产值在全市中所占比重高达百分之九十二以上。自此泉州成为典型的以“市场调节为主、外向型经济为主、股份合作制为主、多种经济成分共同发展”为主兼具侨乡特色的区域经济。“十一五”以来,泉州市积极引导广大企业发展电子商务,培育网上营销新模式,全市电子商务应用规模和发展水平逐步提高,成为泉州市经济社会发展的新亮点。本文主要阐述泉州中小企业如何正确的选择电子商务模式,本文共分为六章。第一章阐述本文选题的背景、意义以及本文研究的目的、思路及框架等;第二章阐述国内外学者对于电子商务及其模式的研究成果;第三章主要阐述了泉州中小企业发展电子商务的现状,根据现在分析出泉州中小企业发展电子商务存在的问题;第四章是本文的核心部分,主要阐述泉州中小企业电子商务模式如何选择,首先对十一种电子商务模式进行比较分析,再结合电子商务模式选择的三个影响因素,得出适合泉州中小企业的电子商务模式有:第三方平台、ASP模式、协作平台,最后对于泉州中小企业选择电子商务模式提出相应的建议;第五章阐述的是案例分析,文本将泉州一家中小企业开展第三方电子商务的过程进行分析,印证第四章提出的建议;最后第六章是本文的结论和展望。本文通过阐述、分析、论证,得出目前最适合泉州中小企业的电子商务模式是第三方平台,并且选择一家典型的泉州中小企业进行实际结合理论的方式来印证该结论。
[Abstract]:Electronic commerce, as an inevitable product in the process of informatization, is playing a more and more important role in the development of enterprises and even the economic development of a country. The important position of small and medium-sized enterprises in the development of our national economy is self-evident. The number of small and medium-sized enterprises accounts for more than 90% of the total number of enterprises in our country and contributes more than 55% of the gross domestic product (GDP). However, compared with large enterprises, the weakness of small and medium-sized enterprises (SMEs), such as weak funds and poor ability to resist risks, has been an important reason for their continuous development and growth, and SMEs are facing enormous survival pressure. Quanzhou has more than 120000 kinds of private enterprises, and over 98% of the enterprises in Quanzhou are small and medium-sized enterprises. The output value of small and medium-sized enterprises accounts for more than 92% in the whole city. Since then, Quanzhou has become a typical regional economy with the characteristics of "market regulation, export-oriented economy, stock cooperative system and common development of various economic elements". Since the 11th Five-Year Plan, Quanzhou has actively guided the majority of enterprises to develop electronic commerce and cultivated a new mode of online marketing. The application scale and development level of electronic commerce in Quanzhou have been gradually improved, which has become a new bright spot in the economic and social development of Quanzhou. This paper mainly expounds how to choose the right mode of e-commerce for Quanzhou medium-sized and small-sized enterprises, which is divided into six chapters. The first chapter describes the background, significance, purpose, train of thought and framework of this paper, the second chapter describes the domestic and foreign scholars on e-commerce and its model research results; The third chapter mainly elaborated the Quanzhou small and medium-sized enterprise development electronic commerce present situation, according to the analysis now the Quanzhou small and medium-sized enterprise development electronic commerce existence question; the fourth chapter is the core part of this article, This paper mainly expounds how to choose the electronic commerce mode of Quanzhou small and medium-sized enterprises. Firstly, it makes a comparative analysis of 11 kinds of electronic commerce models, and then combines the three influencing factors of the choice of electronic commerce mode. Get suitable for Quanzhou small and medium-sized enterprises e-commerce model are: third party platform ASP mode, collaboration platform, finally for Quanzhou small and medium-sized enterprises to choose the electronic commerce mode of the corresponding recommendations; the fifth chapter is the case study, The text analyzes the process of a small and medium-sized enterprise in Quanzhou to carry out third party electronic commerce, and confirms the suggestions put forward in the fourth chapter. Finally, the sixth chapter is the conclusion and prospect of this paper. Through expounding, analyzing and demonstrating, this paper draws the conclusion that the most suitable electronic commerce mode of Quanzhou small and medium-sized enterprises is the third party platform, and chooses a typical Quanzhou small and medium-sized enterprise to carry on the actual combination theory way to confirm this conclusion.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F276.3

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