基于共同演化理论的专业市场与电子商务跨层关系模型研究
发布时间：2018-08-26 18:25
【摘要】：随着电子商务的迅猛发展,专业市场"消亡论"频频出现,如何借助电子商务联动摆脱专业市场衰亡成为了当务之急。基于该现实背景,本文立足共同演化理论,提出了破坏性偶然事件、管理主体变革、多元混合型的全面更新三大共同演化动力机制,描绘了个体植入性变异、知识增长扩散、学习复制、选择适应及跨层嵌套式多层演化五个共同演化阶段及逻辑过程。在此基础上,本文还构建了包含微观、中观、宏观的跨层多主体共同演化关系模型,并提出了专业市场与电子商务共同演化的具体内容,以期为两者融合提供理论借鉴,规避专业市场消亡。
[Abstract]:With the rapid development of electronic commerce, the theory of "extinction" of professional market appears frequently. How to get rid of the decline of professional market with the help of electronic commerce has become an urgent matter. Based on this realistic background, this paper, based on the theory of co-evolution, puts forward three common evolutionary dynamic mechanisms, which are destructive accidental events, management subject changes and comprehensive renewal of multiple and mixed types, and describes individual implantable variation, knowledge growth and diffusion. Learn replication, select adaptive and cross-layer nested multi-level evolution of the five common stages and logical processes. On this basis, this paper also constructs a cross-layer multi-agent co-evolution relationship model including micro, meso and macro, and puts forward the specific content of co-evolution of professional market and electronic commerce, in order to provide theoretical reference for the integration of the two. To avoid the demise of the professional market.
【作者单位】： 义乌工商职业技术学院经济管理分院;浙江工商大学工商管理学院;
【基金】：浙江省高校重大人文社科攻关计划项目“基于共同演化理论的专业市场与电子商务跨层关系演化及联动新常态研究”(项目编号:2014QN035)
【分类号】：F724.6;F723
[Abstract]:With the rapid development of electronic commerce, the theory of "extinction" of professional market appears frequently. How to get rid of the decline of professional market with the help of electronic commerce has become an urgent matter. Based on this realistic background, this paper, based on the theory of co-evolution, puts forward three common evolutionary dynamic mechanisms, which are destructive accidental events, management subject changes and comprehensive renewal of multiple and mixed types, and describes individual implantable variation, knowledge growth and diffusion. Learn replication, select adaptive and cross-layer nested multi-level evolution of the five common stages and logical processes. On this basis, this paper also constructs a cross-layer multi-agent co-evolution relationship model including micro, meso and macro, and puts forward the specific content of co-evolution of professional market and electronic commerce, in order to provide theoretical reference for the integration of the two. To avoid the demise of the professional market.
【作者单位】： 义乌工商职业技术学院经济管理分院;浙江工商大学工商管理学院;
【基金】：浙江省高校重大人文社科攻关计划项目“基于共同演化理论的专业市场与电子商务跨层关系演化及联动新常态研究”(项目编号:2014QN035)
【分类号】：F724.6;F723
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