社会化电子商务情境下的价值共创研究
发布时间：2018-10-08 12:38
【摘要】：社交网站的普及带来社会化电子商务的蓬勃发展,在新的商务情境下,消费者角色从被动变为主动,引起价值创造模式的变化,价值创造过程也随之发生改变。本文根据创造主体的不同阐述三种价值创造方式,在此基础上对比分析商品主导逻辑、服务主导逻辑和顾客主导逻辑下的价值创造。结合社会化电子商务的社会性、互动性、参与性三个特性,构建社会化电子商务情境下的价值共创过程模型,为进一步研究社会化电子商务情境下的价值共创提供参考。最后通过分析现有研究不足,对未来相关研究进行了展望。
[Abstract]:The popularity of social networking sites brings about the vigorous development of social electronic commerce. In the new business situation, the role of consumers changes from passive to active, which causes the change of value creation mode, and the process of value creation also changes. This paper expounds three ways of value creation according to the different creative subject, and then compares and analyzes the value creation under the commodity leading logic, the service leading logic and the customer leading logic. Combined with the social, interactive and participatory characteristics of social electronic commerce, this paper constructs a process model of value creation in the context of social electronic commerce, which provides a reference for further study of value creation in the context of social electronic commerce. Finally, through the analysis of the deficiency of the existing research, the future related research is prospected.
【作者单位】： 广东工业大学管理学院;
【基金】：国家自然科学基金“顾客创新对口碑推荐行为的影响机理研究:以社会交换理论为视角”(编号:71672044) 广州市哲学社会科学发展“十一五”规划课题(青年课题)“基于Web环境广州市政府信息资源分类共享及发布机制研究”(编号:09Q23)
【分类号】：F724.6
本文编号：2256783
[Abstract]:The popularity of social networking sites brings about the vigorous development of social electronic commerce. In the new business situation, the role of consumers changes from passive to active, which causes the change of value creation mode, and the process of value creation also changes. This paper expounds three ways of value creation according to the different creative subject, and then compares and analyzes the value creation under the commodity leading logic, the service leading logic and the customer leading logic. Combined with the social, interactive and participatory characteristics of social electronic commerce, this paper constructs a process model of value creation in the context of social electronic commerce, which provides a reference for further study of value creation in the context of social electronic commerce. Finally, through the analysis of the deficiency of the existing research, the future related research is prospected.
【作者单位】： 广东工业大学管理学院;
【基金】：国家自然科学基金“顾客创新对口碑推荐行为的影响机理研究:以社会交换理论为视角”(编号:71672044) 广州市哲学社会科学发展“十一五”规划课题(青年课题)“基于Web环境广州市政府信息资源分类共享及发布机制研究”(编号:09Q23)
【分类号】：F724.6
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