跨境电商背景下商务英语课程改革与实践——基于口头商务沟通能力的培养
发布时间：2018-10-08 13:40
【摘要】：随着我国对外贸易的持续健康发展,全球经济一体化进程的加快,多个自贸区的设立,国际贸易发展面临的挑战越来越大,使我国企业原有的出口成本优势逐渐消失,越来越多的传统外贸企业正在利用跨境电商这一新型贸易方式,进一步开发客户群,扩展外贸企业的发展空间。跨境电商背景下,社会对人才的需求越来越高,尤其是良好的口头商务沟通能力能大幅提升国贸专业人才的核心竞争力,从而占据比较优势。结合商务英语课程,探索了跨境电商背景下进一步提高国贸专业人才口头商务沟通能力,提升就业竞争力的具体教学改革与实践。
[Abstract]:With the sustained and healthy development of China's foreign trade, the acceleration of the process of global economic integration, the establishment of a number of free trade zones, and the challenges faced by the development of international trade, the original export cost advantages of Chinese enterprises have gradually disappeared. More and more traditional foreign trade enterprises are making use of the new trade mode of cross-border e-commerce to further develop the customer base and expand the development space of foreign trade enterprises. Under the background of cross-border e-commerce, the demand for talents is higher and higher, especially the good oral business communication ability can greatly enhance the core competitiveness of international trade professionals, thus occupying a comparative advantage. Combined with the business English course, this paper explores the specific teaching reform and practice of improving the oral business communication ability of international trade professionals and enhancing the competitiveness of employment under the background of cross-border ecommerce.
【作者单位】： 广州商学院;
【基金】：2014年广东省质量工程专业综合改革项目“以国际化和信息化融合为特色的国际经济与贸易专业综合改革试点”;项目编号:ZYZG201401
【分类号】：H319.3;R7-4
，
本文编号：2256958
[Abstract]:With the sustained and healthy development of China's foreign trade, the acceleration of the process of global economic integration, the establishment of a number of free trade zones, and the challenges faced by the development of international trade, the original export cost advantages of Chinese enterprises have gradually disappeared. More and more traditional foreign trade enterprises are making use of the new trade mode of cross-border e-commerce to further develop the customer base and expand the development space of foreign trade enterprises. Under the background of cross-border e-commerce, the demand for talents is higher and higher, especially the good oral business communication ability can greatly enhance the core competitiveness of international trade professionals, thus occupying a comparative advantage. Combined with the business English course, this paper explores the specific teaching reform and practice of improving the oral business communication ability of international trade professionals and enhancing the competitiveness of employment under the background of cross-border ecommerce.
【作者单位】： 广州商学院;
【基金】：2014年广东省质量工程专业综合改革项目“以国际化和信息化融合为特色的国际经济与贸易专业综合改革试点”;项目编号:ZYZG201401
【分类号】：H319.3;R7-4
，
本文编号：2256958
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