信息伦理视域下我国电子商务中的诚信问题研究

发布时间：2018-10-10 12:29

【摘要】：电子商务是伴随市场经济和信息技术的发展而出现的一种崭新的经济形态,促进了资源优化配置,加速了经济发展的进程。当前,我国的电子商务尚处于不成熟的阶段,暴露的问题也较多,诚信问题是其中较为典型和普遍的一个。和欧美发达国家相比,我国电子商务中的诚信问题有其特殊的道德伦理根源;和传统商务相比,电子商务对诚信的要求更高,构建诚信体制、实现诚信发展的难度也更大。本文从卖方、平台和渠道方、买方入手,分别梳理电子商务中诚信问题的表现,发现其症结在于网络信息传播而导致信息不对称加剧,而在诚信体制尚未建立、信息安全技术还不成熟、相关法律法规尚未完善的情况下,这种信息不对称极易被理性经济人的趋利行为及机会主义行为所利用,极大地制约了我国电子商务的发展。在此基础上,本文尝试从构建电子商务诚信体制、打造安全的电子商务环境、推进电子商务法制法规建设三大方面提出对策。
[Abstract]:With the development of market economy and information technology, E-commerce is a new economic form, which promotes the optimal allocation of resources and accelerates the process of economic development. At present, the electronic commerce of our country is still in the immature stage, and there are many exposed problems, among which the honesty problem is a typical and universal one. Compared with the developed countries in Europe and the United States, the problem of honesty and credit in our country has its special moral and ethical roots, and compared with the traditional business, it is more difficult to construct the system of honesty and credit and to realize the development of honesty and credit. This paper starts with seller, platform, channel and buyer, combs the performance of the good faith problem in electronic commerce, and finds that the crux of the problem lies in the network information dissemination, which leads to the aggravation of information asymmetry, while the integrity system has not yet been established. Information security technology is not mature, and the relevant laws and regulations are not yet perfect, this information asymmetry is easy to be used by rational economic man's behavior of profit seeking and opportunism, which greatly restricts the development of electronic commerce in China. On this basis, this paper tries to put forward the countermeasures from three aspects: constructing the electronic commerce credit system, creating the safe electronic commerce environment, and promoting the construction of the electronic commerce law and regulations.
【学位授予单位】：武汉科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F203

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